Works matching IS 1469347X AND DT 2017 AND VI 17 AND IP 1
Results: 7
Private label retailers: Systematic review of winning strategies.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 117, doi. 10.1362/146934717X14909733966146
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- Publication type:
- Article
Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 87, doi. 10.1362/146934717X14909733966128
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- Publication type:
- Article
Calendar-led marketing: Strategic synchronisation of timing.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 73, doi. 10.1362/146934717X14909733966119
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- Publication type:
- Article
The paradox of haptics and contamination: Literature review and research directions.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 51, doi. 10.1362/146934717X14909733966100
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- Publication type:
- Article
Affiliate marketing: An overview and analysis of emerging literature.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 33, doi. 10.1362/146934717X14909733966092
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- Publication type:
- Article
Factors influencing performance of SMEs: Literature review and research propositions for SMEs.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 3, doi. 10.1362/146934717X14909733966083
- By:
- Publication type:
- Article
Editorial.
- Published in:
- 2017
- By:
- Publication type:
- Editorial