Social marketing, pester power and reverse socialisation.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 433, doi. 10.1362/146934716X14636478978114
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2016 AND VI 16 AND IP 4
Results: 7
1
2
Classifying consumption behaviour using self-determination theory.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 419, doi. 10.1362/146934716X14636478978079
- By:
- Publication type:
- Article
3
Successful cooperative marketing: Leveraging a powerful and diverse marketing tool.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 405, doi. 10.1362/146934716X14636478978033
- By:
- Publication type:
- Article
4
One gets what one orders: Utilisation of digital marketing tools.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 389, doi. 10.1362/146934716X14636478977999
- By:
- Publication type:
- Article
5
Strategic market orientations before and after industry transition: An entrepreneurship perspective.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 373, doi. 10.1362/146934716X14636478977953
- By:
- Publication type:
- Article
6
A study of salesforce control systems and salesforce motivation.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 357, doi. 10.1362/146934716X14636478977917
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Editorial