Exploring the consumer opportunism conundrum in the insurance industry: The role of marketing.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 93, doi. 10.1362/146934716X14636478977395
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2016 AND VI 16 AND IP 1
Results: 7
1
2
Positioning of commercial experiences in the experience economy.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 79, doi. 10.1362/146934716X14636478977359
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- Publication type:
- Article
3
Assessment of e-government service quality: An emerging market perspective.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 63, doi. 10.1362/146934716X14636478977313
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- Publication type:
- Article
4
Netchain: An analytical approach to local economic development.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 47, doi. 10.1362/146934716X14636478977278
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- Publication type:
- Article
5
The management of luxury brand behaviour: Adapting luxury brand management to the changing market forces of the 21st Century.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 3, doi. 10.1362/146934716X14636478977197
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- Publication type:
- Article
6
A conceptual framework for structuring internet-based marketing survey research.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 27, doi. 10.1362/146934716X14636478977232
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 1, doi. 10.1362/146934716X14636478977151
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- Publication type:
- Article