The meaning and uses of cause-related marketing.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 383, doi. 10.1362/146934715X14441363378150
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2015 AND VI 15 AND IP 3
Results: 7
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2
Practitioner research for unpaid product placement issues: Literature review and directions for future research.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 361, doi. 10.1362/146934715X14441363378114
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- Publication type:
- Article
3
Consumer behaviour in product acquisition: Literature review.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 335, doi. 10.1362/146934715X14441363378079
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- Publication type:
- Article
4
Exploration of country of origin effect in services: A literature driven approach.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 311, doi. 10.1362/146934715X14441363378033
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- Publication type:
- Article
5
Social media marketing and advertising.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 289, doi. 10.1362/146934715X14441363377999
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- Publication type:
- Article
6
Editorial.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 261, doi. 10.1362/146934715X14441363377908
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- Publication type:
- Article
7
A review of the uses of corporate reputation: Different perspectives and definitions.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 263, doi. 10.1362/146934715X14441363377953
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- Publication type:
- Article