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An inspiring resource for developing personal branding phenomena.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 117, doi. 10.1362/146934715X14267608178802
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- Article
Evidence on customer loyalty relationships: An appraisal.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 83, doi. 10.1362/146934715X14267608178767
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- Article
Perceived service quality models: Are they still relevant?
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 59, doi. 10.1362/146934715X14267608178721
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- Article
Social media as a bridge to e-commerce adoption in SMEs: A syste matic literature review.
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- Marketing Review, 2015, v. 15, n. 1, p. 39, doi. 10.1362/146934715X14267608178686
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- Publication type:
- Article
Challenges of brand equity development for experience brands: A conceptual framework.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 17, doi. 10.1362/146934715X14267608178640
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- Publication type:
- Article
Fostering a motivational perspective of customer-based brand equity.
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- Marketing Review, 2015, v. 15, n. 1, p. 3, doi. 10.1362/146934715X14267608178604
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- Publication type:
- Article
Editorial.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 1, doi. 10.1362/146934715X14267608178569
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- Publication type:
- Article