An inspiring resource for developing personal branding phenomena.
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- Marketing Review, 2015, v. 15, n. 1, p. 117, doi. 10.1362/146934715X14267608178802
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- Article
Works matching IS 1469347X AND DT 2015 AND VI 15 AND IP 1
Results: 7
1
2
Evidence on customer loyalty relationships: An appraisal.
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- Marketing Review, 2015, v. 15, n. 1, p. 83, doi. 10.1362/146934715X14267608178767
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- Publication type:
- Article
3
Perceived service quality models: Are they still relevant?
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- Marketing Review, 2015, v. 15, n. 1, p. 59, doi. 10.1362/146934715X14267608178721
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- Publication type:
- Article
4
Social media as a bridge to e-commerce adoption in SMEs: A syste matic literature review.
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- Marketing Review, 2015, v. 15, n. 1, p. 39, doi. 10.1362/146934715X14267608178686
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- Publication type:
- Article
5
Fostering a motivational perspective of customer-based brand equity.
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- Marketing Review, 2015, v. 15, n. 1, p. 3, doi. 10.1362/146934715X14267608178604
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- Publication type:
- Article
6
Editorial.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 1, doi. 10.1362/146934715X14267608178569
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- Publication type:
- Article
7
Challenges of brand equity development for experience brands: A conceptual framework.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 17, doi. 10.1362/146934715X14267608178640
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- Publication type:
- Article