Drivers of channel equity: Linking strategic marketing decisions to market performance.
- Published in:
- Marketing Review, 2013, v. 13, n. 4, p. 393, doi. 10.1362/146934713X13832199716868
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2013 AND VI 13 AND IP 4
Results: 5
1
2
Case study: A new spin on cycling: What is the market value of a name?
- Published in:
- Marketing Review, 2013, v. 13, n. 4, p. 377, doi. 10.1362/146934713X13832199716822
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- Publication type:
- Article
3
Conceptualising visual servicescape aesthetics: An application of environmental psychology.
- Published in:
- Marketing Review, 2013, v. 13, n. 4, p. 347, doi. 10.1362/146934713X13832199716778
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- Publication type:
- Article
4
A functional perspective to the meaning of corporate reputation.
- Published in:
- Marketing Review, 2013, v. 13, n. 4, p. 329, doi. 10.1362/146934713X13832199716741
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- Publication type:
- Article
5
Editorial.
- Published in:
- Marketing Review, 2013, v. 13, n. 4, p. 301, doi. 10.1362/146934713X13832199716660
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- Publication type:
- Article