Results: 7
The Lincoln Magna Carta: marketing a document that changed the world.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 287, doi. 10.1362/146934710X523122
- By:
- Publication type:
- Article
Consumer choice: between explicit and implicit reference points.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 269, doi. 10.1362/146934710X523113
- By:
- Publication type:
- Article
Everyday life of the subaltern consumers: contexts, realities, and issues for marketing.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 259, doi. 10.1362/146934710X523104
- By:
- Publication type:
- Article
The art of SME export marketing: a case study.
- Published in:
- 2010
- By:
- Publication type:
- Case Study
Determining the attractiveness of product attributes in consumer goods markets using POS scanner data.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 225, doi. 10.1362/146934710X523087
- By:
- Publication type:
- Article
Where the wild brands are: some thoughts on anthropomorphic marketing.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 209, doi. 10.1362/146934710X523078
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 207, doi. 10.1362/146934710X523069
- By:
- Publication type:
- Article