Works matching IS 1469347X AND DT 2010 AND VI 10 AND IP 1
Results: 7
A perusal of extant literature on market orientation -- concern for its implementation.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 87, doi. 10.1362/146934710X488960
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- Publication type:
- Article
A critical account of the process of branding: towards a synthesis.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 68, doi. 10.1362/146934710X488951
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- Publication type:
- Article
Product line sub-branding versus company as the brand in services.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 56, doi. 10.1362/146934710X488942
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- Article
Influence of product life cycle stage on consideration set size: the case of 'think products'.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 41, doi. 10.1362/146934710X488933
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- Publication type:
- Article
Measuring marketing performance: a review and a framework.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 25, doi. 10.1362/146934710X488924
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- Publication type:
- Article
Marketing out of the recession: recovery is coming, but things will never be the same again.
- Published in:
- Marketing Review, 2010, v. 10, n. 1, p. 3, doi. 10.1362/146934710X488915
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- Publication type:
- Article
Editorial.
- Published in:
- 2010
- By:
- Publication type:
- Editorial