Works matching IS 1469347X AND DT 2009 AND VI 9 AND IP 3
Results: 7
Threat of a "me too" perception: a case of Café Coffee Day.
- Published in:
- Marketing Review, 2009, v. 9, n. 3, p. 251, doi. 10.1362/146934709X467811
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- Article
The costs and perils of over-targeting in today's markets.
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- Marketing Review, 2009, v. 9, n. 3, p. 243, doi. 10.1362/146934709X467794
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- Publication type:
- Article
Reaching donors: neuro-linguistic programming implications for effective charity marketing communications.
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- Marketing Review, 2009, v. 9, n. 3, p. 231, doi. 10.1362/146934709X467785
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- Article
Reflections upon the use of existential-phenomenological methods to study elderly consumers in care homes.
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- Marketing Review, 2009, v. 9, n. 3, p. 213, doi. 10.1362/146934709X467776
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- Publication type:
- Article
Does my structural model represent the real phenomenon?: a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices.
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- Marketing Review, 2009, v. 9, n. 3, p. 199, doi. 10.1362/146934709X467767
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- Article
Marketing flexibility in the context of the service-dominant logic.
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- Marketing Review, 2009, v. 9, n. 3, p. 185, doi. 10.1362/146934709X467758
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- Article
Editorial.
- Published in:
- Marketing Review, 2009, v. 9, n. 3, p. 183, doi. 10.1362/146934709X467749
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- Article