Works matching IS 1469347X AND DT 2008 AND VI 8 AND IP 2
Results: 7
Does innovation guarantee blockbuster products?
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- Marketing Review, 2008, v. 8, n. 2, p. 183, doi. 10.1362/146934708X314145
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- Article
Barriers to segmentation implementation in money laundering detection.
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- Marketing Review, 2008, v. 8, n. 2, p. 163, doi. 10.1362/146934708X314136
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- Article
Releasing latent brand equity: the case of UEFA's Champions League.
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- Marketing Review, 2008, v. 8, n. 2, p. 147, doi. 10.1362/146934708X314127
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The state of the art of advertising from the consumers' perspective: a generational approach.
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- Marketing Review, 2008, v. 8, n. 2, p. 125, doi. 10.1362/146934708X314118
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Improving postal questionnaire response rates.
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- Marketing Review, 2008, v. 8, n. 2, p. 113, doi. 10.1362/146934708X314109
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- Article
Does branded litter damage the brand?
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- Marketing Review, 2008, v. 8, n. 2, p. 103, doi. 10.1362/146934708X314091
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Editorial.
- Published in:
- Marketing Review, 2008, v. 8, n. 2, p. 101, doi. 10.1362/146934708X314082
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- Article