Works matching IS 1469347X AND DT 2007 AND VI 7 AND IP 4
Results: 7
Relational competence, internal market orientation and employee performance.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 385, doi. 10.1362/146934707X251137
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- Publication type:
- Article
Porter's generic strategies: a re-interpretation from a relationship marketing perspective.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 369, doi. 10.1362/146934707X251128
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- Publication type:
- Article
Consumers' technology adoption behaviour: an alternative model.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 355, doi. 10.1362/146934707X251119
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- Publication type:
- Article
To have is to be? A critique of self-creation through consumption.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 343, doi. 10.1362/146934707X251100
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- Publication type:
- Article
The existential consumption paradox: an exploration of meaning in marketing.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 325, doi. 10.1362/146934707X251092
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- Publication type:
- Article
Innovation and new product development: Sky+, a mini case study.
- Published in:
- 2007
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- Publication type:
- Case Study
Editorial.
- Published in:
- Marketing Review, 2007, v. 7, n. 4, p. 311, doi. 10.1362/146934707X251074
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- Publication type:
- Article