Works matching Key accounts in marketing

Results: 54

Contribution of CRM Strategies in Enhancing Customer Loyalty.

Published in:

Journal of Marketing Development & Competitiveness, 2014, v. 8, n. 2, p. 69

By:

Mandina, Siphiwe Plaxcedes

Publication type:

Article

Intraorganizational Determinants of Key Account Management Effectiveness.

Published in:

Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 3, doi. 10.1177/0092070302238599

By:

Workman Jr., John P.;
Homburg, Christian;
Jensen, Ove

Publication type:

Article

Key Account Management: Theory, Practice and Challenges.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 8, p. 737, doi. 10.1080/0267257X.1997.9964509

By:

McDonald, Malcolm;
Millman, Tony;
Rogers, Beth

Publication type:

Article

Key Account Management--A Domain Review.

Published in:

Marketing Review, 2000, v. 1, n. 1, p. 15, doi. 10.1362/1469347002523464

By:

McDonald, Malcom

Publication type:

Article

Key accounts: The key to survival?

Published in:

Management Review, 1975, v. 64, n. 8, p. 47

By:

Everett, Martin

Publication type:

Article

Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships.

Published in:

Journal of Business-to-Business Marketing, 2003, v. 10, n. 4, p. 1, doi. 10.1300/J033v10n04_01

By:

Georges, Laurent;
Eggert, Andreas

Publication type:

Article

KEY ACCOUNT MANAGEMENT, BRAND INNOVATION AND MARKETING PERFORMANCE OF SMEs.

Published in:

African Journal of Applied Research, 2024, v. 10, n. 2, p. 516, doi. 10.26437/ajar.01.12.2024.27

By:

Kankam-Kwarteng, C.;
Sarpong, A.

Publication type:

Article

CRM Technology and KAM Performance: The Mediating Effect of Key Account-Related Knowledge.

Published in:

Journal of Business Market Management (Freie Universitaet Berlin), 2015, v. 8, n. 1, p. 435

By:

Salojärvi, Hanna;
Sainio, Liisa-Maija

Publication type:

Article

A Note on Salter's Thoery of Technical Advance.

Published in:

Economic Record, 1972, v. 48, n. 121, p. 128, doi. 10.1111/j.1475-4932.1972.tb01542.x

By:

Sampson, G.P.

Publication type:

Article

THE ROLE OF PRIVATE SECTOR IN CSR DEVELOPMENT IN LITHUANIA.

Published in:

Economics & Management, 2008, p. 124

By:

Kovaliov, Ruslan;
Streimikiene, Dalia

Publication type:

Article

DEMANAD FORECASTING IN CPFR.

Published in:

Economics & Management, 2008, p. 86

By:

Vlčková, Vladimíra

Publication type:

Article

COSTS RELATED TO THE CUSTOMERS - ESSENTIAL PART OF NET MARKETING CONTRIBUTION ASSESSMENT.

Published in:

Economics & Management, 2008, p. 83

By:

Vavra, Jan;
Pecinova, Zuzana

Publication type:

Article

STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES.

Published in:

Economics & Management, 2008, p. 82

By:

Šimberová, Iveta

Publication type:

Article

THE POSSIBILIES OF USING THE OPTIMUM CONCEPT OF INDIVIDUAL CUSTOMER SERVICE SYSTEM.

Published in:

Economics & Management, 2008, p. 79

By:

Pecinova, Zuzana;
Branska, Lenka

Publication type:

Article

Introducing a spatial perspective to analyze market dynamics.

Published in:

Marketing Theory, 2017, v. 17, n. 1, p. 9, doi. 10.1177/1470593116657915

By:

Castilhos, Rodrigo B.;
Dolbec, Pierre-Yann;
Veresiu, Ela

Publication type:

Article

The Role of Key Account Management in Marketing and Sales Intelligence.

Published in:

Marketing Review St. Gallen, 2014, v. 31, n. 4, p. 32, doi. 10.1365/s11621-014-0379-2

By:

Ivens, Björn;
Pardo, Catherine

Publication type:

Article

B2B/Endüstriyel Pazarlar İçin Anahtar Müşteri Yönetimine İlişkin Müşteri Yaşam Boyu Değerinin Hesaplanmasında Muhasebe ve Pazarlamanın Rolü.

Published in:

Business & Economics Research Journal, 2016, v. 7, n. 4, p. 159, doi. 10.20409/berj.2016422345

By:

Ekergil, Vedat;
Ersoy, Nezihe Figen

Publication type:

Article

A stage model for transitioning to KAM.

Published in:

Journal of Marketing Management, 2009, v. 25, n. 9-10, p. 1027, doi. 10.1362/026725709X479354

By:

Davies, Iain A.;
Ryals, Lynette J.

Publication type:

Article

Key Account Management.

Published in:

1999

By:

Kay, Sharon

Publication type:

Book Review

Customer Commitment in Key Account Management.

Published in:

Marketing Review, 2002, v. 2, n. 3, p. 301

By:

Ojasalo, Jukka

Publication type:

Article

Profitable relationships with key customers: how suppliers manage pricing and customer risk.

Published in:

Journal of Strategic Marketing, 2006, v. 14, n. 2, p. 101, doi. 10.1080/09652540600659608

By:

Ryals, Lynette

Publication type:

Article

Lubricant Marketing, Selling, and Key Account Management.

Published in:

2023

By:

Canter, Neil

Publication type:

Book Review

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability.

Published in:

Journal of Marketing, 2019, v. 83, n. 1, p. 108, doi. 10.1177/0022242918812056

By:

Gupta, Aditya;
Kumar, Alok;
Grewal, Rajdeep;
Lilien, Gary L.

Publication type:

Article

Managing Dynamics in a Customer Portfolio.

Published in:

Journal of Marketing, 2009, v. 73, n. 5, p. 70, doi. 10.1509/jmkg.73.5.70

By:

Homburg, Christian;
Steiner, Viviana V;
Totzek, Dirk

Publication type:

Article

Switching Costs in Key Account Relationships.

Published in:

Journal of Personal Selling & Sales Management, 1997, v. 17, n. 4, p. 9, doi. 10.1080/08853134.1997.10754106

By:

Sengupta, Sanjit;
Krapfel, Robert E.

Publication type:

Article

General Discussion.

Published in:

Brookings Papers on Economic Activity, 2007, n. 2, p. 108, doi. 10.1353/eca.2008.0002

By:

Cooper, Richard N.

Publication type:

Article

Customer value and key account management.

Published in:: Chemistry & Industry, 2003, n. 7, p. 12
Publication type:: Article

Key Account Management.

Published in:

CPA Journal, 1999, v. 69, n. 3, p. 62

By:

Maister, David H.

Publication type:

Article

National Accounts.

Published in:: Canadian Economic Observer, 2005, v. 18, p. 1
Publication type:: Article

I. National Accounts.

Published in:: Canadian Economic Observer, 2004, v. 17, n. 2, p. 1
Publication type:: Article

An Implicit Törnqvist Index of Real GDP.

Published in:

Journal of Productivity Analysis, 2004, v. 21, n. 3, p. 337, doi. 10.1023/B:PROD.0000022097.34038.ad

By:

Kohli, Ulrich

Publication type:

Article

Emotional design method of product presented in multi-dimensional variables based on Kansei Engineering.

Published in:

Journal of Engineering Design, 2014, v. 25, n. 4-6, p. 194, doi. 10.1080/09544828.2014.944488

By:

Guo, Fu;
Liu, Wei Lin;
Liu, Fan Tao;
Wang, Huan;
Wang, Tian Bo

Publication type:

Article

Global Customer Management Programs: HOW TO MAKE THEM REALLY WORK.

Published in:

California Management Review, 2010, v. 52, n. 2, p. 32, doi. 10.1525/cmr.2010.52.2.32

By:

Capon, Noel;
Senn, Christoph

Publication type:

Article

A NOTE ON THE CONCEPT OF SERVICES.

Published in:

Review of Income & Wealth, 1990, v. 36, n. 3, p. 309, doi. 10.1111/j.1475-4991.1990.tb00307.x

By:

Drechsler, Laszlo

Publication type:

Article

UNITS IN NATIONAL ACCOUNTS AND THE BASIC SYSTEM OF ECONOMIC STATISTICS .

Published in:

Review of Income & Wealth, 1990, v. 36, n. 3, p. 275, doi. 10.1111/j.1475-4991.1990.tb00305.x

By:

Bloem, Adriaan M.

Publication type:

Article

CAPITAL STOCK AND CAPITAL CONSUMPTION ESTIMATES BY INDUSTRIES IN THE SWEDISH NATIONAL ACCOUNTS.

Published in:

Review of Income & Wealth, 1976, v. 22, n. 4, p. 331, doi. 10.1111/j.1475-4991.1976.tb00840.x

By:

Tengblad, Åke;
Westerlund, Nana

Publication type:

Article

Literatur zum Thema: From Business to Business.

Published in:: Marketing Review St. Gallen, 2022, n. 3, p. 37
Publication type:: Article

Architecture Firms and the Role of Brand Management.

Published in:

Architectural Engineering & Design Management, 2011, v. 7, n. 3, p. 205, doi. 10.1080/17452007.2011.594573

By:

Smyth, Hedley;
Kioussi, Sofia

Publication type:

Article

Cross-functional selling teams - The loss of control of the selling function.

Published in:

Marketing Review St. Gallen, 2010, v. 27, n. 1, p. 20, doi. 10.1007/s11621-010-0003-z

By:

Wilkinson, John

Publication type:

Article

Managing the Industrial Sales Force of the 1990s.

Published in:

Journal of Marketing Management, 1993, v. 9, n. 2, p. 123, doi. 10.1080/0267257X.1993.9964225

By:

Wilson, Kevin

Publication type:

Article

Developing a strategic framework of key account performance.

Published in:

Journal of Strategic Marketing, 2009, v. 17, n. 3-4, p. 221, doi. 10.1080/09652540903064704

By:

Jones, Eli;
Richards, Keith A.;
Halstead, Diane;
Fu, Frank Q.

Publication type:

Article

Key account planning: benefits, barriers and best practice.

Published in:

Journal of Strategic Marketing, 2007, v. 15, n. 2-3, p. 209, doi. 10.1080/09652540701320894

By:

Ryals, Lynette;
Rogers, Beth

Publication type:

Article

Koncepcja organizacji sieciowej w firmie Symbio Polska jako przykład innowacyjnego zarządzania przedsiębiorstwem.

Published in:

Contemporary Management Quarterly / Wspólczesne Zarzadzanie, 2011, v. 3, p. 131

By:

Lemanowicz, Marzena;
Krukowski, Artur

Publication type:

Article

A PROBLEM CENTRED APPROACH TO SALES FORCE AND KEY ACCOUNT MANAGEMENT -- A U.K. PERSPECTIVE.

Published in:

Journal of Personal Selling & Sales Management, 1995, v. 15, n. 2, p. 75

By:

Longfellow, Timothy A.

Publication type:

Article

Brand marketing: Fresh thinking is needed.

Published in:

Management Review, 1979, v. 68, n. 11, p. 20

By:

Foy, Peter;
Pommerening, Dieter

Publication type:

Article

Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy.

Published in:

Journal of Macromarketing, 2010, v. 30, n. 3, p. 293, doi. 10.1177/0276146710372224

By:

Laczniak, Gene R.;
Klein, Thomas A.

Publication type:

Article

Italy's embrace of the Belt and Road Initiative: populist foreign policy and political marketing.

Published in:

International Affairs, 2022, v. 98, n. 3, p. 1033, doi. 10.1093/ia/iiac039

By:

Pugliese, Giulio;
Ghiretti, Francesca;
Insisa, Aurelio

Publication type:

Article

Application of relationship marketing and management: a large contractor case study.

Published in:

Construction Management & Economics, 2009, v. 27, n. 4, p. 399, doi. 10.1080/01446190902777365

By:

Smyth, Hedley;
Fitch, Tim

Publication type:

Article

THE NECESSITY TO ADJUST TRADITIONAL INTEGRATED MARKETING COMMUNICATIONS TOOLS AND TECHNIQUES TO NEW GLOBAL TRENDS.

Published in:

Ekonomika, 2015, v. 61, n. 4, p. 141, doi. 10.5937/ekonomika1504141M

By:

Matović, Vladimir;
Knežević, Miroslav;
Brankov, Tatjana Papić

Publication type:

Article

TOWARDS SUSTAINABILITY: BUSINESS TO BUSINESS SEGMENTATION IN CARDBOARD MARKET.

Published in:

Journal of Security & Sustainability Issues, 2018, v. 7, n. 4, p. 869, doi. 10.9770/jssi.2018.7.4(22)

By:

Kubeš, Vladimír;
Grosová, Stanislava;
Weber, Pavel

Publication type:

Article