Advertising at the threshold: Paratextual promotion in the era of media convergence.
- Published in:
- Marketing Theory, 2019, v. 19, n. 2, p. 195, doi. 10.1177/1470593118787581
- By:
- Publication type:
- Article
Works matching DE "PRODUCT placement"
Results: 408
1
2
Call for papers - Marketing Theory special issue.
- Published in:
- Marketing Theory, 2008, v. 8, n. 1, p. 118, doi. 10.1177/1470593107086489
- Publication type:
- Article
3
TOYOTA STEERS CLEAR OF REPUTATION DAMAGE.
- Published in:
- Marketing Research, 2010, v. 22, n. 2, p. 9
- By:
- Publication type:
- Article
4
Coping With Media Fragmentation.
- Published in:
- Marketing Research, 2006, v. 18, n. 2, p. 6
- By:
- Publication type:
- Article
5
What do you see and what do you recall?: Using eye tracking to understand product placement.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2120263
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- Publication type:
- Article
6
Recall environment and post-recall stock market response.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1171, doi. 10.1007/s11747-023-00979-7
- By:
- Publication type:
- Article
7
Türk Tütününün Sigara Reklamlarına Yansıması: Fatima, Abdulla, Murad, Helmar ve Omar Örnekleri, 1910-1945.
- Published in:
- Addicta: The Turkish Journal on Addictions, 2019, v. 6, p. 359, doi. 10.5152/addicta.2020.19129
- By:
- Publication type:
- Article
8
Influencia del «placement» sobre la memoria explícita e implícita de estudiantes universitarios.
- Published in:
- Comunicar, 2015, v. 22, n. 44, p. 169, doi. 10.3916/C44-2015-18
- By:
- Publication type:
- Article
9
PERCEPCIÓN DE 'GAMERS' UNIVERSITARIOS DE LA UPC SOBRE EL 'IN-GAME ADVERTISING' DE ADIDAS EN EL VIDEOJUEGO 'FIFA20'.
- Published in:
- Index.Comunicación, 2021, v. 11, n. 2, p. 21, doi. 10.33732/ixc/11/02Percep
- By:
- Publication type:
- Article
10
MGA Entertainment, Consumer Entertainment Products Company: Marketing Strategies for ‘Bratz’.
- Published in:
- South Asian Journal of Business & Management Cases, 2015, v. 4, n. 2, p. 226, doi. 10.1177/2277977915596257
- By:
- Publication type:
- Article
11
De EnchufeTV a 2bOriginals: Product placement en las películas de 2bLatam.
- Published in:
- ComHumanitas: Revista Científica de Comunicación, 2023, v. 14, n. 2, p. 65, doi. 10.31207/rch.v14i2.406
- By:
- Publication type:
- Article
12
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies.
- Published in:
- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 4, p. 487, doi. 10.1080/21639159.2020.1808813
- By:
- Publication type:
- Article
13
Marketing innovations of enterprises in the EU.
- Published in:
- Studia Commercialia Bratislavensia, 2023, v. 16, n. 57, p. 129
- By:
- Publication type:
- Article
14
Percepção dos consumidores em relação à estratégia de PRODUCT PLACEMENT em séries de TV: Um estudo comparativo entre brasileiros e americanos.
- Published in:
- Journal of Administrative Sciences / Revista Ciências Administrativas, 2019, v. 25, n. 1, p. 1, doi. 10.5020/2318-0722.2019.7991
- By:
- Publication type:
- Article
15
Employing Simulation Models for Addressing Issues in Warehouse Systems.
- Published in:
- Engineering Sciences & Technologies / Nauki Inżynierskie i Technologie, 2023, n. 39, p. 136, doi. 10.15611/nit.2023.39.12
- By:
- Publication type:
- Article
16
Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands.
- Published in:
- Frontiers in Psychology, 2018, p. N.PAG, doi. 10.3389/fpsyg.2018.01519
- By:
- Publication type:
- Article
17
Targeted individuals: Personalised advertising and digital media translation.
- Published in:
- Translation Spaces, 2021, v. 10, n. 2, p. 181, doi. 10.1075/ts.20048.but
- By:
- Publication type:
- Article
18
IMPACT OF AUDIENCE SPECIFIC FACTORS ON PRODUCT PLACEMENT: A LITERATURE SURVEY.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2018, v. 9, n. 1, p. 16
- By:
- Publication type:
- Article
19
ALÉM DO PRODUCT PLACEMENT: PERSUASÃO OCULTA E IDEOLOGIA NO AUDIOVISUAL "THE STORY OF MENSTRUATION".
- Published in:
- Comunicologia: Revista Eletrônica de Comunicação e Epistemologia da Universidade Católica de Brasília (UCB), 2018, v. 11, n. 2, p. 53
- By:
- Publication type:
- Article
20
A Method to Improve Planning of Product Placement on a Printing Sheet.
- Published in:
- Management & Production Engineering Review (MPER), 2021, v. 12, n. 1, p. 119, doi. 10.24425/mper.2021.136877
- By:
- Publication type:
- Article
21
PROMOTION OF ALCOHOL PRODUCTS.
- Published in:
- Hyperion International Journal of Econophysics & New Economy, 2014, v. 7, n. 1, p. 133
- By:
- Publication type:
- Article
22
Gamification: A Practitioner's Case in Building Brands.
- Published in:
- Journal of Marketing Development & Competitiveness, 2023, v. 17, n. 3, p. 82, doi. 10.33423/jmdc.v17i3.6482
- By:
- Publication type:
- Article
23
The Effectiveness of Implicit Brand Placement in Online Videogame Streaming Services: An Eye Tracking Study.
- Published in:
- Journal of Marketing Development & Competitiveness, 2020, v. 14, n. 3, p. 92, doi. 10.33423/jmdc.v14i3.3066
- By:
- Publication type:
- Article
24
Brands and Product Mentions in Rap Music: An Analysis of Branded Entertainment in Rap Music Lyrics From 2006-2020.
- Published in:
- MEIEA Journal, 2023, v. 23, n. 1, p. 81, doi. 10.25101/23.3
- By:
- Publication type:
- Article
25
INNOVATIVE DESIGN SOLUTIONS OF GEAR TRANSMISSIONS FOR INDUSTRY 4.0.
- Published in:
- Acta Technica Corviniensis - Bulletin of Engineering, 2023, v. 16, n. 2, p. 27
- By:
- Publication type:
- Article
26
STRATEGIC ANALYSIS OF THE POSSIBILITY OF STARTING THE PRODUCTION OF FAST-GROWING PAULOWNIA TREE.
- Published in:
- Acta Technica Corviniensis - Bulletin of Engineering, 2021, v. 14, n. 4, p. 11
- By:
- Publication type:
- Article
27
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015.
- Published in:
- Journal of Media Business Studies, 2018, v. 15, n. 1, p. 57, doi. 10.1080/16522354.2018.1460051
- By:
- Publication type:
- Article
28
Product placement in movies: perspectives from motion picture firms.
- Published in:
- Journal of Media Business Studies, 2016, v. 13, n. 2, p. 95, doi. 10.1080/16522354.2016.1159802
- By:
- Publication type:
- Article
29
The Future of TV Commercials: Not as Bleak as Proclaimed.
- Published in:
- Journal of Media Business Studies, 2008, v. 5, n. 2, p. 23
- Publication type:
- Article
30
AN ANALYTICAL STUDY OF IMPACT OF PROGRAM 'SUPER PRIME TIME' OF TV9 BHARATVARSH ON YOUTH.
- Published in:
- Obstetrics & Gynaecology Forum, 2024, v. 34, n. 3, p. 1790
- By:
- Publication type:
- Article
31
MARKETING MIX FOR ACTIVITIES "RECREATION SPORTS TOURISM".
- Published in:
- Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, v. 14, n. 2, p. 631
- By:
- Publication type:
- Article
32
A Hierarchical Product Development Planning Framework.
- Published in:
- Production & Operations Management, 2005, v. 14, n. 3, p. 344, doi. 10.1111/j.1937-5956.2005.tb00029.x
- By:
- Publication type:
- Article
33
Children playing branded video games: The impact of interactivity on product placement effectiveness
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 1, p. 65, doi. 10.1016/j.jcps.2010.09.004
- By:
- Publication type:
- Article
34
A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement.
- Published in:
- Social Semiotics, 2017, v. 27, n. 2, p. 211, doi. 10.1080/10350330.2016.1189232
- By:
- Publication type:
- Article
35
How I Learned To Stop Worrying and Grudgingly Accept Product Placement: Nicolás López, Chilewood and Criteria for A Neoliberal Cinema.
- Published in:
- Journal of Latin American Cultural Studies (1356-9325), 2016, v. 25, n. 4, p. 597, doi. 10.1080/13569325.2016.1229663
- By:
- Publication type:
- Article
36
The Effects of a High Fidelity Vibro-Kinetic Multisensory Experience on Implicit and Explicit Brand Recognition.
- Published in:
- Journal of Neuroscience, Psychology, & Economics, 2019, v. 12, n. 1, p. 18, doi. 10.1037/npe0000103
- By:
- Publication type:
- Article
37
Nüfuzumu Kullanırken Ben: Türkiye'deki Moda Instabloggerlarının Ürün Yerleştirme Uygulamaları Üzerine bir İçerik Analizi.
- Published in:
- Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2019, v. 19, n. 2, p. 415, doi. 10.18037/ausbd.579205
- By:
- Publication type:
- Article
38
FİLM TURİZMİ: DESTİNASYONLARIN PAZARLANMASINDA FİLMLERİN ROLÜ.
- Published in:
- Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2008, v. 8, n. 1, p. 175
- By:
- Publication type:
- Article
39
TELEVİZYON DİZİLERİNDE MARKA YERLEŞTİRME STRATEJİLERİ ÜZERİNE BİR ARAŞTIRMA.
- Published in:
- Akdeniz University Faculty of Economics & Administrative Sciences Faculty Journal / Akdeniz Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2005, v. 5, n. 10, p. 217
- By:
- Publication type:
- Article
40
Del storytelling a la cultura participativa. Análisis de un caso histórico de emplazamiento de producto inverso en la comunicación comercial española.
- Published in:
- Historia y Comunicación Social, 2023, v. 28, n. 1, p. 171, doi. 10.5209/hics.84331
- By:
- Publication type:
- Article
41
Turismo cinematográfico en Nueva Zelanda: Hobbiton Movie Set como estrategia inversa.
- Published in:
- Pasos: Revista de Turismo y Patrimonio Cultural, 2022, v. 20, n. 4, p. 1023, doi. 10.25145/j.pasos.2022.20.068
- By:
- Publication type:
- Article
42
The Death of the Four "P"s: A Premature Obituary.
- Published in:
- Marketing Health Services, 2000, v. 20, n. 4, p. 16
- By:
- Publication type:
- Article
43
DAS BIBLIOGRAFISCHE FRAMEWORK. EIN ESSAY ZUR ORIENTIERUNG UND POSITIONIERUNG VON BIBLIOTHEKARISCHEN SERVICES IM INFORMATIONSZEITALTER. EIN ÜBERBLICK.
- Published in:
- Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen & Bibliothekare, 2014, v. 67, n. 3/4, p. 412
- By:
- Publication type:
- Article
44
»SOCIETY AND TECHNOLOGY 2019-Dr. Juraj Plenković«.
- Published in:
- 2019
- By:
- Publication type:
- Proceeding
45
Disease awareness or subtle product placement? Orphan diseases featured in the television series "House, M.D." - a cross-sectional analysis.
- Published in:
- 2020
- By:
- Publication type:
- journal article
46
Exposure to Tobacco Advertisements, Promotions, and Sponsorships among In-School Adolescents in Lagos, Nigeria: A Cross-Sectional Study.
- Published in:
- Annals of African Medicine, 2023, v. 22, n. 2, p. 333, doi. 10.4103/aam.aam_76_22
- By:
- Publication type:
- Article
47
Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type.
- Published in:
- Vision (09722629), 2019, v. 23, n. 1, p. 31, doi. 10.1177/0972262918821227
- By:
- Publication type:
- Article
48
DEFINING A STORAGE-ASSIGNMENT STRATEGY FOR PRECEDENCE-CONSTRAINED ORDER PICKING.
- Published in:
- Operations Research & Decisions, 2021, v. 31, n. 2, p. 147, doi. 10.37190/ord210207
- By:
- Publication type:
- Article
49
London, Lyrics, & Louis Vuitton: A Cross-Cultural Content Analysis of Product Placement in Popular Music.
- Published in:
- Southwestern Mass Communication Journal, 2014, v. 30, n. 1, p. 1
- By:
- Publication type:
- Article
50
Augmented Narrative Advertising: Consumer Responses to AR Story Filters and Product Placement Primes.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 4, p. 303, doi. 10.1080/15252019.2024.2383761
- By:
- Publication type:
- Article