Works matching DE "SOCIAL media in marketing"
Results: 1115
Book Review: Emoji and Social Media Paralanguage.
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- 2025
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- Book Review
Content Marketing and Digital Engagement in Amazonian Sustainable Tourism.
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- RAC: Revista de Administração Contemporânea, 2024, v. 28, n. 6, p. 1, doi. 10.1590/1982-7849rac2024240178.en
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- Article
Leveraging Livestreaming to Enrich Influencer Marketing.
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- California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730
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- Article
The tech advantage: exploring technological determinants of social media marketing adoption in Pakistani small and medium startups.
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- Journal of Innovation & Entrepreneurship, 2025, v. 14, n. 1, p. 1, doi. 10.1186/s13731-025-00470-3
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- Article
Directed Consumer-Generated Content (DCGC) for Social Media Marketing: Analyzing Performance Metrics from a Field Experiment in the Publishing Industry.
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- Systems, 2025, v. 13, n. 2, p. 124, doi. 10.3390/systems13020124
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- Article
Editorial: Challenges in eating behavior.
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- Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1563234
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- Article
The Customer Spending Map: A Framework for Omnichannel Excellence.
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- Marketing Review St. Gallen, 2025, n. 2, p. 50
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- Article
The Effect of Social Media Marketing and E-Service Quality on the Decision to Choose Private Tutoring Services "Be Smart Student" Mediated by Brand Trust.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 6303, doi. 10.38035/dijefa.v5i6.4169
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- Article
Analysis of Digital Marketing, Brand Image and Green Business on Business Sustainability in Retail MSMEs.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5693, doi. 10.38035/dijefa.v5i6.3695
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- Article
The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5678, doi. 10.38035/dijefa.v5i6.3667
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- Article
Social Media Marketing Toolkit and Webinar Available to ACI Chapters.
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- Concrete International, 2022, v. 44, n. 11, p. 44
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- Article
Nothing more American than a Mexican: Negotiating Social Media identities in the First City rivalry in U.S. Football.
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- Journal of American Culture, 2022, v. 45, n. 2, p. 155, doi. 10.1111/jacc.13339
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- Article
WEDDING PROFESSIONALS' USE OF SOCIAL MEDIA.
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- Event Management, 2017, v. 21, n. 4, p. 515, doi. 10.3727/152599517X15015178156259
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- Article
Succeeding in the Post-Pandemic Practice.
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- Compendium of Continuing Education in Dentistry (15488578), 2022, v. 43, n. 6, p. 324
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- Article
Applying Marketing Essentials to Your Website and Social Media to Connect With Customers.
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- Compendium of Continuing Education in Dentistry (15488578), 2019, v. 40, n. 5, p. 272
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- Publication type:
- Article
Which account will you follow? Recommending influential accounts on social media.
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- Multimedia Tools & Applications, 2023, v. 82, n. 22, p. 34053, doi. 10.1007/s11042-023-14538-3
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- Article
Financial sentiment analysis model utilizing knowledge-base and domain-specific representation.
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- Multimedia Tools & Applications, 2023, v. 82, n. 6, p. 8899, doi. 10.1007/s11042-022-12181-y
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- Article
Research letter: the role of customer fear of missing out on purchase intention.
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- Current Issues in Tourism, 2025, v. 28, n. 6, p. 863, doi. 10.1080/13683500.2024.2349692
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- Article
Triadic spatial distance and social media assets for food tourists.
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- Current Issues in Tourism, 2024, v. 27, n. 9, p. 1343, doi. 10.1080/13683500.2023.2271122
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- Article
Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review.
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- Current Issues in Tourism, 2023, v. 26, n. 19, p. 3125, doi. 10.1080/13683500.2022.2136568
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- Article
Social media marketing and purchase decision: Insights from Indonesian MSMEs.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 476
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- Article
CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES.
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- International Journal of Management Studies (2232-1608), 2023, v. 30, n. 1, p. 93, doi. 10.32890/ijms2023.30.1.4
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- Article
Web-Based Delivery of a Family-Based Dating Violence Prevention Program for Youth Who Have Been Exposed to Intimate Partner Violence: Protocol for an Acceptability and Feasibility Study.
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- JMIR Research Protocols, 2022, v. 11, n. 8, p. 1, doi. 10.2196/35487
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- Article
How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination.
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- Heritage (2571-9408), 2022, v. 5, n. 3, p. 2547, doi. 10.3390/heritage5030133
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- Article
THE IMPACT OF CONTENT MARKETING AND BRAND TRUST ON CUSTOMER LOYALTY.
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- Journal of Syntax Literate, 2022, v. 7, n. 3, p. 3201
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- Article
Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary.
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- Tobacco Prevention & Cessation, 2024, v. 10, p. 1, doi. 10.18332/tpc/195631
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- Article
RELATO DE EXPERIÊNCIA SOBRE APRENDIZADOS DECORRENTES USO DE MARKETING EM MÍDIA DIGITAL PARA DIVULGAÇÃO CIENTÍFICA POR UNIVERSITÁRIOS.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 6, p. 1, doi. 10.54751/revistafoco.v16n6-146
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- Article
სოციალური მედიის გავლენა ტურისტული მომსახურების მომხმარებელთა მყიდველობითი გადაწყვეტილების მიღებაზე (კვლევა ტექნოლოგიების ათვისების მოდელის გამოყენებით)
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- Economics & Business (1987-5789), 2024, n. 3, p. 132, doi. 10.52340/eab.2024.16.03.09
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- Article
The Impact of E-Commerce on Digital Marketing Hopes And Ambitions: A Case Study in Airline Reservation Offices in Iraq.
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- Journal of Economics & Administrative Sciences, 2024, v. 30, n. 144, p. 397, doi. 10.33095/y6mzns54
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- Article
The Role of Digital Marketing Tools in Marketing Literacy: An Exploratory Study from Some Customer's Perspective of Earthlink Internet Services Company.
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- Journal of Economics & Administrative Sciences, 2024, v. 30, n. 142, p. 250, doi. 10.33095/j5dq4b70
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- Article
Social Media Use, Marketing Capabilities and Marketing Performance of Small and Medium Tourism Enterprises in Tanzania.
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- Tanzania Journal of Development Studies, 2023, v. 21, n. 2, p. 106
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- Publication type:
- Article
Impact of social networking sites (SNSs) on stock market: Review, synthesis and direction for future research.
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- International Journal of Financial Engineering, 2024, v. 11, n. 2, p. 1, doi. 10.1142/S2424786323310011
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- Article
Important B2C Aspects of Location Based Marketing.
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- Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2020, v. 9, n. 3, p. 48, doi. 10.36997/IJUSV-ESS/2020.9.3.48
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- Article
Social Media und Artifical Intelligence in der Ästhetischen Medizin.
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- Kosmetische Medizin + Ästhetische Chirurgie, 2024, v. 45, n. 2, p. 85
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- Article
The impact of perceived social media marketing activities on brand loyalty.
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- Apuntes Universitarios: Revista de Investigación, 2023, v. 13, n. 3, p. 105, doi. 10.17162/au.v13i3.1374
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- Article
A CONTENT ANALYSIS OF FANS' TWEETS: THE CASE OF FOREIGN CRICKETERS IN PAKISTAN SUPER LEAGUE.
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- Materiales para la Historia del Deporte, 2019, n. 19, p. 140
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- Article
Social media hook sports events: a systematic review of engagement.
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- Communication & Society, 2023, v. 36, n. 3, p. 133, doi. 10.15581/003.36.3.133-151
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- Article
Identifying behaviors that generate positive interactions between science museums and people on Twitter.
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- Museum Management & Curatorship, 2017, v. 32, n. 2, p. 144, doi. 10.1080/09647775.2016.1264882
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- Publication type:
- Article
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
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- Publication type:
- Article
FANNING THE FLAMES OF BRAND LOVE: THE IMPACT OF FAN PAGE AND THE MEDIATING ROLE OF SENSE OF BRAND COMMUNITY.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 5, p. 727, doi. 10.15549/jeecar.v10i5.1206
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- Publication type:
- Article
ANALYZING USER OPINIONS ON CONTENT AND SOCIAL MEDIA APPS FOR ONLINE MARKETING: EVIDENCE FROM ALBANIA.
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- Journal of Eastern European & Central Asian Research, 2022, v. 9, n. 6, p. 1072, doi. 10.15549/jeecar.v9i6.965
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- Publication type:
- Article
DIGITAL WAY TO INCREASE CONSUMER PURCHASE INTENTION FOR LOCAL FASHION PRODUCTS IN DEVELOPING COUNTRY.
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- Journal of Eastern European & Central Asian Research, 2022, v. 9, n. 5, p. 838, doi. 10.15549/jeecar.v9i5.1070
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- Publication type:
- Article
Social Media's Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic.
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- Social Sciences (2076-0760), 2022, v. 11, n. 11, p. 512, doi. 10.3390/socsci11110512
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- Article
Digital Marketing Communication as an Instrument in Social Responsibility Projects After the Earthquake in Türkiye.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2024, v. 13, n. 1, p. 86, doi. 10.15869/itobiad.1292171
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- Article
Monetizing Athlete Brand Image: An Investigation of Athlete Managers' Perspectives.
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- Journal of Applied Sport Management, 2022, v. 14, n. 2, p. 23, doi. 10.7290/jasm148967
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- Article
Detection of Fake News Using a Machine Learning Approach.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2024, v. 18, n. 42, p. 81, doi. 10.13164/trends.2024.42.81
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- Article
Conceptualizing the social media communication impact on consumer based brand equity.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2016, v. 10, n. 25, p. 68, doi. 10.13164/trends.2016.25.68
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- Publication type:
- Article
The Impact of Interactivity on Customer Purchase Intention in Social Media Marketing: The Mediating Role of Social Presence.
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- TEM Journal, 2024, v. 13, n. 3, p. 2133, doi. 10.18421/TEM133-41
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- Publication type:
- Article
Building Competitive Advantage With Human Resource Transformation in Women's Small Entrepreneurs.
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- TEM Journal, 2024, v. 13, n. 2, p. 1599, doi. 10.18421/TEM132-73
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- Publication type:
- Article
COMPARISON OF THE EFFECTS OF MEGA AND MICRO-INFLUENCERS ON CONSUMER PURCHASING BEHAVIOUR.
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- Journal of Knowledge Economy & Knowledge Management, 2024, v. 19, n. 1, p. 21, doi. 10.54860/beyder.1332542
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- Publication type:
- Article