Works matching Advertising endorsements

Results: 870

REKLAMLARDA ÜNLÜ KULLANIMININ Y KUŞAĞI TÜKETİCİLERİNİN MATERYALİST EĞİLİMLERİ ÜZERİNDEKİ ETKİSİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2019, v. 12, n. 4, p. 496, doi. 10.25287/ohuiibf.589289

By:

İNCE, Mehmet;
BOZYİĞİT, Sezen;
TOR KADIOĞLU, Cansu

Publication type:

Article

Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020.

Published in:

Revista de Comunicación, 2022, v. 21, n. 2, p. 135, doi. 10.26441/RC21.2-2022-A7

By:

Fernández Gómez, J. D.;
Berenguel Fernández, J.;
Macarro Tomillo, A.

Publication type:

Article

A comparative study of perceptions of destination advertising according to message appeal and endorsement type.

Published in:

Asia Pacific Journal of Tourism Research, 2018, v. 23, n. 1, p. 24, doi. 10.1080/10941665.2017.1394336

By:

Wang, Saerom;
Kim, Seongseop (Sam);
Agrusa, Jerome

Publication type:

Article

RESEARCH ON ATHLETE ENDORSEMENT, CONSUMER INVOLVEMENT AND ADVERTISING EFFECTS.

Published in:

International Journal of Organizational Innovation, 2013, v. 5, n. 4, p. 211

By:

Chao-Sen Wu

Publication type:

Article

How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?

Published in:

Advances in Consumer Research, 2008, v. 35, p. 616

By:

Jie Feng;
Kai-Yu Wang;
Peracchio, Laura A.

Publication type:

Article

Does only religiosity matter in celebrity endorsement and advertising effectiveness? Evidence from the tourism sector.

Published in:

Journal of Emerging Economies & Islamic Research, 2022, v. 10, n. 2, p. 1, doi. 10.24191/jeeir.v10i2.16782

By:

Azizan, Nor Faiz;
Hafit, Nor Intan Adha;
Zainudin, Anizah;
Mohd, Rohani;
Kamaruddin, Badrul Hisham

Publication type:

Article

Commercial Speech in User-Generated Media: An Analysis of the FTC's Revised Guides Concerning Use of Endorsements and Testimonials in Advertising.

Published in:: Kansas Law Review, 2011, p. 461, doi. 10.17161/1808.20183
Publication type:: Article

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit.

Published in:

International Journal of Advertising, 2020, v. 39, n. 2, p. 258, doi. 10.1080/02650487.2019.1634898

By:

Schouten, Alexander P.;
Janssen, Loes;
Verspaget, Maegan

Publication type:

Article

Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033

By:

Russell, Cristel Antonia;
Rasolofoarison, Dina

Publication type:

Article

Effects of endorser types in political endorsement advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 391, doi. 10.2501/IJA-33-2-391-414

By:

Hsuan-Yi Chou

Publication type:

Article

Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes.

Published in:

Journal of Advertising, 1999, v. 28, n. 3, p. 1, doi. 10.1080/00913367.1999.10673585

By:

Dean, Dwane Hal

Publication type:

Article

Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 4, doi. 10.1080/00913367.1989.10673146

By:

Kamins, Michael A.;
Brand, Meribeth J.;
Hoeke, Stuart A.;
Moe, John C.

Publication type:

Article

Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators.

Published in:

Human Factors & Ergonomics in Manufacturing & Service Industries, 2013, v. 23, n. 5, p. 357, doi. 10.1002/hfm.20336

By:

Wang, Jau‐Shyong;
Cheng, Yen‐Fen;
Chu, Yi‐Ling

Publication type:

Article

Celebrity Endorsements and Advertising Effectiveness: The Importance of Value Congruence.

Published in:

Advances in Consumer Research, 2010, v. 37, p. 807

By:

Gurel-Atay, Eda;
Kahle, Lynn

Publication type:

Article

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.

Published in:: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013, n. 7, p. 147, doi. 10.7251/ZREFIS1307147S
Publication type:: Article

The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 15, p. 6215, doi. 10.3390/su12156215

By:

Zhang, Ke;
Hung, Kineta

Publication type:

Article

Endorsement advertising in aboriginal tourism: an experiment in Taiwan.

Published in:

International Journal of Tourism Research, 2005, v. 7, n. 6, p. 347, doi. 10.1002/jtr.541

By:

Chang, Janet;
Wall, Geoffrey;
Chen-Tsang Tsai

Publication type:

Article

The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers' Exposure to Celebrity Symbols.

Published in:

Language & Semiotic Studies, 2020, v. 6, n. 1, p. 42, doi. 10.1515/lass-2020-060103

By:

Ke Zhang

Publication type:

Article

The Different Response to Hotels' Endorsement Advertising by Taiwanese and American Tourists.

Published in:

Journal of Travel & Tourism Marketing, 2005, v. 19, n. 4, p. 41, doi. 10.1300/J073v19n04_04

By:

An-Tien Hsieh;
Chang, Janet

Publication type:

Article

The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 605, doi. 10.2501/IJA-31-3-605-622

By:

Wang, Alex;
Muehling, Darrel D.

Publication type:

Article

Older Consumers' Perceptions of Advertising with Celebrity Endorsement.

Published in:

Asian Journal of Business Research, 2022, v. 12, n. 1, p. 1, doi. 10.14707/ajbr.220117

By:

Fei Fan;
Kara Chan;
Yan Wang

Publication type:

Article

CELEBRITY ENDORSEMENT IN ADVERTISING.

Published in:

Management & Marketing Journal, 2010, v. 8, n. 2, p. 365

By:

Roşca, Vlad

Publication type:

Article

THE EFFECTIVE USE OF ENDORSEMENTS IN ADVERTISING: THE RELATIONSHIP BETWEEN "MATCH-UP" AND INVOLVEMENT.

Published in:

Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 23

By:

Schaefer, Allen;
Keillor, Bruce

Publication type:

Article

The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?

Published in:

Asia Pacific Journal of Tourism Research, 2012, v. 17, n. 4, p. 416, doi. 10.1080/10941665.2011.627354

By:

Luoh, Hsiang-Fei;
Lo, Pei-Chun

Publication type:

Article

How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products: Consumer Viewing Perspectives, Beautification, And Endorsement in AR Advertising.

Published in:

Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 372, doi. 10.2501/JAR-2024-016

By:

Hui-Fei, Lin;
Yeo, Benjamin;
Tsai-Yi, Lu

Publication type:

Article

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity.

Published in:

International Journal of Advertising, 2022, v. 41, n. 5, p. 948, doi. 10.1080/02650487.2021.1966963

By:

Zhu, Haiyun;
Kim, Mikyoung;
Choi, Yung Kyun

Publication type:

Article

EXECUTION OF ADVERTISING AND CELEBRITY ENDORSEMENT.

Published in:

Communication Today, 2016, v. 7, n. 1, p. 92

By:

MIKULÁŠ, Peter;
SVĚTLÍK, Jaroslav

Publication type:

Article

Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services.

Published in:

Journal of Advertising, 2001, v. 30, n. 4, p. 41, doi. 10.1080/00913367.2001.10673650

By:

Dean, Dwane Hal;
Biswas, Abhijit

Publication type:

Article

Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.

Published in:

IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7

By:

Jain, Varsha;
Sudha, Mari;
Daswani, Aarzoo

Publication type:

Article

False Advertising and Celebrity Endorsements: Where's My Script?

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 111

By:

Moorman, Anita M.

Publication type:

Article

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 3, p. 343, doi. 10.1080/21639159.2019.1622437

By:

Woodside, Arch G.;
Bernal Mir, Pedro

Publication type:

Article

Conceptual Model Development for Celebrity Endorsement in Social Advertising: The Case of Source Credibility and Celebrity-Fan Relationship.

Published in:

IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 122

By:

Gopal, Bharathi S.

Publication type:

Article

Celebrity endorsement in fashion print advertising.

Published in:

EuroEconomica, 2013, v. 32, n. 1, p. 18

By:

Chiosa, Raluca

Publication type:

Article

Enhancing Targeted Advertising with Social Context Endorsement.

Published in:

International Journal of Electronic Commerce, 2014, v. 19, n. 1, p. 99, doi. 10.2753/JEC1086-4415190103

By:

Li, Yung-Ming;
Lin, Lienfa;
Chiu, Shih-Wen

Publication type:

Article

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party's April 2019 Election Campaign.

Published in:

Journal of Political Marketing, 2024, v. 23, n. 2, p. 123, doi. 10.1080/15377857.2021.1950099

By:

Fernández Gómez, Jorge David;
Pineda, Antonio;
Gordillo-Rodriguez, Maria-Teresa

Publication type:

Article

Celebrity endorsement effectiveness for print destination advertising.

Published in:

European Journal of Tourism Research, 2009, v. 2, n. 2, p. 186, doi. 10.54055/ejtr.v2i2.37

By:

van der Veen, Robert

Publication type:

Article

Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion.

Published in:

International Journal of Advertising, 2024, v. 43, n. 5, p. 904, doi. 10.1080/02650487.2024.2332107

By:

Ono, Makoto;
Ono, Akinori

Publication type:

Article

Formen, Wirkungen und Perspektiven kooperativer Markenkommunikation.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 20

By:

Spilski, Anja

Publication type:

Article

SPORTS SHOES PURCHASE INTENTION AMONG MALAYSIAN VOLLEYBALL PLAYERS VS. NON-VOLLEYBALL PLAYERS: A CONCEPTUAL PAPER.

Published in:

International Journal of Organizational Leadership, 2013, v. 2, n. 2, p. 45, doi. 10.33844/ijol.2013.60306

By:

GOH PIN SIANG;
SULAIMAN, ZURAIDAH

Publication type:

Article

Humorous Celebrities endorsing high risk products: A Review of Current Knowledge and Research Gaps.

Published in:

International Journal of Management Cases, 2013, v. 15, n. 2, p. 46

By:

Szymańska-Waczyńska, Beata

Publication type:

Article

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison.

Published in:

Journal of International Consumer Marketing, 2025, v. 37, n. 1, p. 1, doi. 10.1080/08961530.2024.2324779

By:

Crespo, Cátia Fernandes;
Ferreira, Alcina Gaspar;
Ribeiro, Fábio Matos;
Popa, Victor

Publication type:

Article

Source Credibility, Legal Liability, and the Law of Endorsements.

Published in:

Journal of Public Policy & Marketing, 1992, v. 11, n. 1, p. 12

By:

Kertz, Consuelo Lauda;
Ohanian, Roobina

Publication type:

Article

Significance of Religiosity in Celebrity Endorsement and Communication Effectiveness in Tourism Sector of Malaysia.

Published in:

Journal of Positive School Psychology, 2022, v. 6, n. 4, p. 24

By:

Amin, Fattah;
Azreen, Shaheizy;
Lee, Angelica

Publication type:

Article

Laser-Welded Hollow Pontic Full-Gold Fixed Dental Prosthesis.

Published in:

Journal of Prosthodontics (John Wiley & Sons, Inc.), 2010, v. 19, n. 5, p. 403, doi. 10.1111/j.1532-849X.2010.00585.x

By:

Sutton, Alan J.;
Winn, Terry R.

Publication type:

Article

Celebrity Endorsements.

Published in:

JAMA: Journal of the American Medical Association, 2008, v. 299, n. 6, p. 625, doi. 10.1001/jama.299.6.625-a

By:

Mitka, Mike

Publication type:

Article

THE ECONOMIC VALUE OF CELEBRITY ENDORSEMENTS: A LITERATURE REVIEW.

Published in:

Economics, Management & Financial Markets, 2014, v. 9, n. 4, p. 119

By:

POPESCU, GHEORGHE H.

Publication type:

Article

PREDICTORS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON FACEBOOK.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1839, doi. 10.2224/sbp.2016.44.11.1839

By:

NAM-HYUN UM

Publication type:

Article

PR Educators' Opinions About the Third-Party Endorsement.

Published in:

Public Relations Quarterly, 2007, v. 52, n. 3, p. 32

By:

McCleneghan, J. Sean

Publication type:

Article

Impact of Advertisements on Philippine Financial Service Firms' Stock Returns.

Published in:

Philippine Management Review, 2021, v. 28, p. 25

By:

Centeno, Dave D. G.;
Yusoph, Al-Habbyel B.

Publication type:

Article

Relationship between Celebrity Endorsements & Consumer Purchase Intention.

Published in:

Abasyn University Journal of Social Sciences, 2017, v. 10, n. 2, p. 356

By:

Adnan, Adil;
Jan, Farzand Ali;
Alam, Waqar

Publication type:

Article