Works matching International Advertising
Results: 2621
Standardization and adaptation in international advertising: The concept and case study of cultural and regulatory peculiarities in Lithuania.
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- 2011
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- Publication type:
- Case Study
De la estandarización a la adaptación en la publicidad internacional. Revisión teórica del debate.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 28, p. 181
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- Article
Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products: Implications for International Advertising.
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- Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 117, doi. 10.1300/J057v07n01_08
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- Article
Early Days of International Advertising Education in the U.S.
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- Journal of Advertising, 1994, v. 23, n. 1, p. 111, doi. 10.1080/00913367.1994.10673435
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- Article
CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH.
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- Journal of Advertising, 2005, v. 34, n. 1, p. 99, doi. 10.1080/00913367.2005.10639185
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- Article
INTERNATIONAL SERVICES ADVERTISING (ISA).
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- Journal of Advertising, 2005, v. 34, n. 1, p. 65, doi. 10.1080/00913367.2005.10639184
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- Article
MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD.
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- Journal of Advertising, 2005, v. 34, n. 1, p. 7, doi. 10.1080/00913367.2005.10639187
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- Article
A Study on the Perception of Judges of International Ad Awards toward Ambiguous Advertising: In Creative Perspective.
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- Indian Journal of Public Health Research & Development, 2018, v. 9, n. 8, p. 537, doi. 10.5958/0976-5506.2018.00788.X
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- Article
Small Town, Big Campaigns. The Rise and Growth of an International Advertising Industry in Amsterdam.
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- Regional Studies, 2010, v. 44, n. 7, p. 829, doi. 10.1080/00343400903427928
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- Article
THE AMERICAN CHALLENGE IN INTERNATIONAL ADVERTISING.
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- Journal of Advertising, 1984, v. 13, n. 4, p. 49, doi. 10.1080/00913367.1984.10672916
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- Article
AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.
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- Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823
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- Publication type:
- Article
How consumer heterogeneity muddles the international advertising debate.
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- International Journal of Advertising, 2010, v. 29, n. 2, p. 221, doi. 10.2501/S0265048710201130
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- Article
Overcoming barriers to publishing international advertising research in top journals.
- Published in:
- 2007
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- Publication type:
- Editorial
Attitudes Toward Culture and Approach to International Advertising.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312
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- Publication type:
- Article
How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector.
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- International Journal of Advertising, 1993, v. 12, n. 3, p. 223, doi. 10.1080/02650487.1993.11104540
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- Article
Role of Headquarter Control by Multinationals in International Advertising Decisions.
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- International Journal of Advertising, 1988, v. 7, n. 4, p. 323, doi. 10.1080/02650487.1988.11107073
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- Article
Can You Compare International Advertising Statistics?
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- International Journal of Advertising, 1985, v. 4, n. 1, p. 37, doi. 10.1080/02650487.1985.11105042
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- Article
Creative Strategies in Highly Creative Domestic and International Television Advertising.
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- International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039
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- Article
International Advertising: Developmental and Implementational Issues.
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- Journal of Marketing Management, 1996, v. 12, n. 6, p. 551, doi. 10.1080/0267257X.1996.9964434
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- Publication type:
- Article
SPECIFIČNOSTI EKONOMSKE PROPAGANDE U ME-UNARODNOM MARKETING KOMUNICIRANJU.
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- Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 16, p. 62
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- Publication type:
- Article
Participation By U.S. Agencies in International Brand Advertising: An Empirical Study.
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- Journal of Advertising, 1988, v. 17, n. 4, p. 14, doi. 10.1080/00913367.1988.10673125
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- Article
INTERNATIONAL ADVERTISING AND MARKETING.
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- 1981
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- Publication type:
- Book Review
TV Ads in Indonesia and Japan: Implication of International Advertising Standardisation and Adaptation.
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- Media Asia, 2014, v. 41, n. 3, p. 265, doi. 10.1080/01296612.2014.11690023
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- Article
COORDINATING INTERNATIONAL ADVERTISING.
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- Journal of Marketing, 1978, v. 42, n. 1, p. 28, doi. 10.2307/1250325
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- Publication type:
- Article
MANAGEMENT OF INTERNATIONAL ADVERTISING.
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- 1967
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- Publication type:
- Book Review
The Danger of "Local" International Advertising.
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- Journal of Marketing, 1967, v. 31, n. 1, p. 60, doi. 10.2307/1249305
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- Publication type:
- Article
Exploring the missing point of view in international advertising management: local managers in global advertising agencies.
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- International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934
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- Article
International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm.
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- 1994
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- Publication type:
- Case Study
Awareness Advertising and International Market Segmentation.
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- International Journal of Advertising, 1987, v. 6, n. 4, p. 313, doi. 10.1080/02650487.1987.11107031
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- Article
The Role of Branding in International Advertising.
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- International Journal of Advertising, 1985, v. 4, n. 3, p. 241, doi. 10.1080/02650487.1985.11105067
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- Publication type:
- Article
Management of International Advertising: A Marketing Approach.
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- 1984
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- Publication type:
- Book Review
A POSSIBLE MODEL TO BE USED IN DESCRIBING THE STANDARDIZATION - ADAPTATION STRATEGY IN INTERNATIONAL ADVERTISING.
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- Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1017
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- Publication type:
- Article
LEGAL AND REGULATORY FORBIDDANCES IN THE FIELD OF INTERNATIONAL ADVERTISING.
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- Annals of the University of Craiova, Economic Sciences Series, 2008, v. 3, n. 36, p. 1509
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- Article
International Advertising.
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- Journal of Advertising, 1974, v. 3, n. 2, p. 9, doi. 10.1080/00913367.1974.10672521
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- Article
CULTURE, DEVELOPMENT, AND ADVERTISING CONTENT: AN EXPLORATORY REPLICATION AND EXTENSION OF PAST INTERNATIONAL ADVERTISING RESEARCH TO OUTDOOR ADVERTISING.
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- Marketing Management Journal, 2016, v. 26, n. 1, p. 18
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- Publication type:
- Article
Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams.
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- Journal of Global Marketing, 2011, v. 24, n. 2, p. 152, doi. 10.1080/08911762.2011.558813
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- Article
International advertising strategies of multinational enterprises in the Middle East.
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- International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819
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- Publication type:
- Article
Limitations and Strengths of Pan-Asian Advertising Media: A Review for International Advertisers.
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- International Journal of Advertising, 1997, v. 16, n. 2, p. 148, doi. 10.1080/02650487.1997.11104683
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- Article
Print Advertising Strategies of International Firms.
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- International Journal of Advertising, 1985, v. 4, n. 4, p. 341, doi. 10.1080/02650487.1985.11106941
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- Publication type:
- Article
EXPLORING CULTURE'S INFLUENCE ON STANDARDIZATION DYNAMICS OF CREATIVE STRATEGY AND EXECUTION IN INTERNATIONAL ADVERTISING.
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- Journalism & Mass Communication Quarterly, 2005, v. 82, n. 4, p. 838, doi. 10.1177/107769900508200406
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- Article
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis.
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- Business Research, 2011, v. 4, n. 2, p. 193, doi. 10.1007/BF03342755
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- Publication type:
- Article
الاتجاهات الحديثة في بحوث فاعلية الحملات الإعلانيةالدولي.
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- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2022, n. 41, p. 11
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- Publication type:
- Article
MNE executive insights into international advertising programme standardisation.
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- Journal of Marketing Communications, 2009, v. 15, n. 5, p. 345, doi. 10.1080/13527260802710316
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- Publication type:
- Article
A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014.
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- International Journal of Advertising, 2016, v. 35, n. 3, p. 540, doi. 10.1080/02650487.2015.1066477
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- Publication type:
- Article
The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation.
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- Journal of Social Sciences Research / Sosyal Bilimler Arastirmalari Dergisi, 2017, v. 7, n. 3, p. 539
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- Publication type:
- Article
A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies.
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- Journal of International Consumer Marketing, 2007, v. 19, n. 4, p. 109, doi. 10.1300/J046v19n04_06
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- Publication type:
- Article
Advertising in the global age.
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- Global Media & Communication, 2008, v. 4, n. 2, p. 139, doi. 10.1177/1742766508091517
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- Publication type:
- Article
Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019.
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- International Journal of Advertising, 2021, v. 40, n. 2, p. 148, doi. 10.1080/02650487.2020.1756655
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- Publication type:
- Article
Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory.
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- Journal of Global Marketing, 2009, v. 22, n. 3, p. 229, doi. 10.1080/08911760902845031
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- Publication type:
- Article
What is this accent? Effects of accent and language in international advertising contexts.
- Published in:
- International Journal of Consumer Studies, 2022, v. 46, n. 4, p. 1209, doi. 10.1111/ijcs.12753
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- Publication type:
- Article