Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCustomer segmentation in e-commerce: K-means vs hierarchical clusteringAuthorsKumar, Sumit; Rani, Ruchi; Kumar Pippal, Sanjeev; Agrawal, RiyaPublicationTELKOMNIKA (Telecommunication Computing Electronics and Control), 2025, Vol 23, Issue 1, p119ISSN1693-6930DOI10.12928/telkomnika.v23i1.26384