The Internationalisation of Advertising Services in a Changing Regulatory Environment.
- Published in:
- Service Industries Journal, 1995, v. 15, n. 3, p. 276, doi. 10.1080/02642069500000035
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- Publication type:
- Article
Works matching DE "ADVERTISING spending"
Results: 624
1
2
DIFFERING DIMENSIONS.
- Published in:
- Marketing Research, 2004, v. 16, n. 3, p. 8
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- Publication type:
- Article
3
Crisis in Advertising?
- Published in:
- Marketing Research, 1992, v. 4, n. 1, p. 39
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- Publication type:
- Article
4
Advertising and Investor Recognition of Banking Firms: Evidence from Taiwan.
- Published in:
- Emerging Markets Finance & Trade, 2016, v. 52, n. 4, p. 812, doi. 10.1080/1540496X.2015.1117851
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- Publication type:
- Article
5
The Mutual Fund Distribution Expense Mess.
- Published in:
- Journal of Corporation Law, 2007, v. 32, n. 4, p. 739
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- Publication type:
- Article
6
Amortization of Advertising Expenditures.
- Published in:
- Journal of Accounting Research (Wiley-Blackwell), 1977, v. 15, n. 1, p. 12, doi. 10.2307/2490553
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- Publication type:
- Article
7
Amortization of Advertising Expenditures in the Financial in the Financial Statements.
- Published in:
- Journal of Accounting Research (Wiley-Blackwell), 1970, v. 8, n. 1, p. 128, doi. 10.2307/2674719
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- Publication type:
- Article
8
Can advertising benefit women's development? Preliminary insights from a multi-method investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 503, doi. 10.1007/s11747-021-00823-w
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- Publication type:
- Article
9
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 966, doi. 10.1007/s11747-019-00651-z
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- Publication type:
- Article
10
When marketing strategy meets culture: the role of culture in product evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x
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- Publication type:
- Article
11
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 605, doi. 10.1007/s11747-010-0240-3
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- Publication type:
- Article
12
Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 445, doi. 10.1177/0092070305277693
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- Publication type:
- Article
13
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 432, doi. 10.1177/0092070305277380
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- Publication type:
- Article
14
Optimization of the Decision-Making System for Advertising Strategies of Small Enterprises—Focusing on Company A.
- Published in:
- Systems, 2022, v. 10, n. 4, p. 116, doi. 10.3390/systems10040116
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- Publication type:
- Article
15
The advertised diet: an examination of the extent and nature of food advertising on Australian television.
- Published in:
- Health Promotion Journal of Australia, 2013, v. 24, n. 2, p. 137, doi. 10.1071/HE12926
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- Publication type:
- Article
16
ТЕНДЕНЦИИ ПРИ ГЛОБАЛНИТЕ РАЗХОДИ ЗА РЕКЛАМА ЗА ПЕРИОДА 2012-2022. ВЛИЯНИЕ НА COVID-19.
- Published in:
- Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 135
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- Publication type:
- Article
17
ТЕНДЕНЦИИ В РАЗВИТИЕТО НА РЕКЛАМАТА ЗА ПЕРИОДА 2013 - 2019
- Published in:
- Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 138
- By:
- Publication type:
- Article
18
Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures.
- Published in:
- Journal of Industrial & Management Optimization, 2021, v. 17, n. 4, p. 1423, doi. 10.3934/jimo.2020028
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- Publication type:
- Article
19
Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures.
- Published in:
- Journal of Industrial & Management Optimization, 2021, v. 17, n. 3, p. 1423, doi. 10.3934/jimo.2020028
- By:
- Publication type:
- Article
20
Analysis of Presidential Primary Campaign Commercials of 2004.
- Published in:
- Communication Quarterly, 2005, v. 53, n. 4, p. 451, doi. 10.1080/01463370500102103
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- Publication type:
- Article
21
Short Takes.
- Published in:
- China Business Review, 2005, v. 32, n. 6, p. 4
- Publication type:
- Article
22
Comparison of Best Economy and Best Power Mixture Settings in the Purdue University Training Fleet Revisited.
- Published in:
- Journal of Aviation Technology & Engineering, 2013, v. 2, n. 2, p. 32, doi. 10.7771/2159-6670.1074
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- Publication type:
- Article
23
Advertising expenditure in 1950s Britain.
- Published in:
- Business History, 2010, v. 52, n. 4, p. 651, doi. 10.1080/00076791003753194
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- Publication type:
- Article
24
THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES.
- Published in:
- Bulletin of Economic Research, 2010, v. 62, n. 3, p. 243, doi. 10.1111/j.1467-8586.2009.00319.x
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- Publication type:
- Article
25
IS ADVERTISING EXPENDITURE SOCIALLY EXCESSIVE?
- Published in:
- Bulletin of Economic Research, 1977, v. 29, n. 1, p. 57, doi. 10.1111/j.1467-8586.1977.tb00411.x
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- Publication type:
- Article
26
Are Connected Fitness Machines the New Blue Ocean Marketing Strategy for Tourism Marketing (Red Ocean) or the Wellness Industry (Red Ocean)? An Exploration of Connected Signaling.
- Published in:
- Journal of Strategic Innovation & Sustainability, 2024, v. 19, n. 1, p. 146, doi. 10.33423/jsis.v19i1.6899
- By:
- Publication type:
- Article
27
More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall.
- Published in:
- Journal of Marketing Development & Competitiveness, 2021, v. 15, n. 4, p. 1, doi. 10.33423/jmdc.v15i4.4772
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- Publication type:
- Article
28
RELATIONSHIP OF ADVERTISING APPEALS, CORPORATE REPUTATION AND BRAND ADVOCACY: THE MEDIATION ROLE OF BRAND LOYALTY.
- Published in:
- LogForum, 2020, v. 16, n. 2, p. 287, doi. 10.17270/J.LOG.2020.383
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- Publication type:
- Article
29
ANALIZA ZASTUPLJENOSTI OGLAŠAVANJA PUTEM INTERNETA U ORGANIZACIJAMA U SRBIJI.
- Published in:
- InfoM, 2012, n. 42, p. 4
- By:
- Publication type:
- Article
30
Reconversion in a declining market: the return to profitability of the print newspaper industry.
- Published in:
- Journal of Media Business Studies, 2023, v. 20, n. 2, p. 204, doi. 10.1080/16522354.2022.2104556
- By:
- Publication type:
- Article
31
The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.
- Published in:
- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
- Publication type:
- Article
32
Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition.
- Published in:
- American Journal of Political Science (Wiley-Blackwell), 2008, v. 52, n. 1, p. 156, doi. 10.1111/j.1540-5907.2007.00305.x
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- Publication type:
- Article
33
PERIODICALS: Economic Theory; General Works.
- Published in:
- American Economic Review, 1942, v. 32, n. 4, p. 943
- Publication type:
- Article
34
RAILROAD COSTS IN RELATION TO THE VOLUME OF THE TRAFFIC.
- Published in:
- American Economic Review, 1940, v. 30, n. 2, p. 324
- By:
- Publication type:
- Article
35
THE MERCHANT MARINE ACT OF 1936.
- Published in:
- American Economic Review, 1937, v. 27, n. 2, p. 239
- By:
- Publication type:
- Article
36
Influences on sponsorship deals in NASCAR: indirect evidence from time on camera.
- Published in:
- Applied Economics, 2014, v. 46, n. 19, p. 2277, doi. 10.1080/00036846.2014.899672
- By:
- Publication type:
- Article
37
Coordinating traditional media advertising and online advertising in brand marketing.
- Published in:
- Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945
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- Publication type:
- Article
38
Customer Satisfaction, Advertising Competition, and Platform Performance.
- Published in:
- Production & Operations Management, 2022, v. 31, n. 4, p. 1576, doi. 10.1111/poms.13632
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- Publication type:
- Article
39
Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain.
- Published in:
- Production & Operations Management, 2021, v. 30, n. 11, p. 3881, doi. 10.1111/poms.13487
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- Publication type:
- Article
40
The Threshold Effect of Advertising on the Intensity of Price Promotions: Using a Rational Expectations Model.
- Published in:
- Journal of Media Economics, 2011, v. 24, n. 2, p. 98, doi. 10.1080/08997764.2011.573383
- By:
- Publication type:
- Article
41
Economic Growth and Advertising Expenditures in Different Media in Different Countries.
- Published in:
- Journal of Media Economics, 2008, v. 21, n. 1, p. 28, doi. 10.1080/08997760701806827
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- Publication type:
- Article
42
2009 Bowl Championship Series Telecasts: Expressions of Big-Time College-Sport's Commercial Institutional Logics.
- Published in:
- Journal of Issues in Intercollegiate Athletics, 2009, p. 150
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- Publication type:
- Article
43
Does candidates' advertising spending help winning?
- Published in:
- Journal of Economic Policy Reform, 2009, v. 12, n. 3, p. 201, doi. 10.1080/17487870903105387
- By:
- Publication type:
- Article
44
BY THE NUMBERS.
- Published in:
- Marketing Health Services, 2015, v. 35, n. 4, p. 3
- Publication type:
- Article
45
Putting It in Context.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 1, p. 23
- Publication type:
- Article
46
Do Ads Really Drive Pharmaceutical Sales?
- Published in:
- Marketing Health Services, 2002, v. 22, n. 1, p. 20
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- Publication type:
- Article
47
IN YOUR INTEREST.
- Published in:
- Marketing Health Services, 1999, v. 19, n. 3, p. 51
- Publication type:
- Article
48
Digital Advertising in the 2022 Midterms.
- Published in:
- Forum (2194-6183), 2023, v. 21, n. 1, p. 53, doi. 10.1515/for-2023-2006
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- Publication type:
- Article
49
Television Advertising in the 2022 Midterms.
- Published in:
- Forum (2194-6183), 2023, v. 21, n. 1, p. 27, doi. 10.1515/for-2023-2005
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- Publication type:
- Article
50
Spending Fast and Furious: Political Advertising in 2020.
- Published in:
- Forum (2194-6183), 2021, v. 18, n. 4, p. 465, doi. 10.1515/for-2020-2109
- By:
- Publication type:
- Article