Works matching DE "CUSTOMER lifetime value"
Results: 326
Effect of Social Media Interactions on CLV in Telecommunications.
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- International Journal of Information Technology & Decision Making, 2020, v. 19, n. 2, p. 447, doi. 10.1142/S0219622020500030
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- Article
Analysis of Impact of Consumer Emotional Aspects on Brand Loyalty in Gold Installment Product.
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- KnE Social Sciences, 2018, v. 2018, p. 930, doi. 10.18502/kss.v3i10.3437
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- Article
Analysis of Churn in Mobile Telecommunications: Predicting the Timing of Customer Churn.
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- AIMS International Journal of Management, 2019, v. 13, n. 2, p. 127, doi. 10.26573/2019.13.2.3
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- Article
Implementation of Chrun Rate Prediction System using Machine Learning.
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- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 1, Part 1, p. 1031
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- Publication type:
- Article
Churn Analysis of a Product of Application Search in Mobile Platform.
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- Economy Informatics, 2013, v. 13, n. 1, p. 5
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- Publication type:
- Article
From sport to 'sportainment': The art of creating an added-value brand experience for fans.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 408, doi. 10.69554/ubjt5875
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- Article
COMMUNICATING CUSTOMER VALUE BASED ON MODERN TECHNOLOGIES.
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- Central European Business Review, 2014, v. 3, n. 2, p. 36, doi. 10.18267/j.cebr.83
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- Article
CUSTOMER LIFETIME VALUE AS THE 21<sup>ST</sup> CENTURY MARKETING STRATEGY APPROACH.
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- Central European Business Review, 2014, v. 3, n. 2, p. 28, doi. 10.18267/j.cebr.82
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- Article
METODY POMIARU KAPITAŁU KLIENTA I MOŻLIWOŚCI ICH WYKORZYSTANIA W BANKOWOŚCI SPÓŁDZIELCZEJ.
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- Financial Sciences / Nauki o Finansach, 2011, v. 4, n. 9, p. 63
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- Article
THE DESIGNING OF CUSTOMER MANAGEMENT STRATEGIES USING ICT TOOLS IN PURE JATOMI.
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- Business Informatics / Informatyka Ekonomiczna, 2014, v. 4, n. 34, p. 85, doi. 10.15611/ie.2014.4.09
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- Article
Are your customers good enough for your service business?
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- Academy of Management Executive, 2002, v. 16, n. 4, p. 110, doi. 10.5465/AME.2002.8951336
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- Article
ANÁLISE DO CONTRASTE DA PENALIDADE E DA RECOMPENSA (PRC): identificando atributos de qualidade em serviços de academias.
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- Revista Eletrônica de Ciência Administrativa, 2011, v. 10, n. 1, p. 140, doi. 10.5329/RECADM.20111001010
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- Article
CUSTOMER RELATIONSHIP MANAGEMENT AS KEY ELEMENT FOR INTELLIGENT MANUFACTURING.
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- Annals of DAAAM & Proceedings, 2009, p. 285
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- Publication type:
- Article
The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions.
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- Journal of Relationship Marketing, 2007, v. 6, n. 1, p. 63, doi. 10.1300/J366v06n01_05
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- Article
The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 111, doi. 10.1300/J366v05n02_07
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- Article
Customer Lifetime Value and Firm Valuation.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 87, doi. 10.1300/J366v05n02_06
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- Article
Customer Divestment.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 71, doi. 10.1300/J366v05n02_05
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- Article
Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 55, doi. 10.1300/J366v05n02_04
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- Article
Approaches to the Measurement and Management of Customer Value.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 37, doi. 10.1300/J366v05n02_03
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- Publication type:
- Article
CLV: The Databased Approach.
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- Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 7, doi. 10.1300/J366v05n02_02
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- Article
Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation.
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- INFORMS Transactions on Education, 2008, v. 9, n. 1, p. 1, doi. 10.1287/ited.1080.0014
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- Article
20 AÑOS DESPUÉS: RETORNO SOBRE EL MARKETING Y SU VIGENCIA COMO HERRAMIENTA PARA EVALUAR LAS ESTRATEGIAS DEL FUTURO.
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- 2024
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- Publication type:
- Literature Review
On the customer lifetime value: a mathematical perspective.
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- Computational Management Science, 2016, v. 13, n. 4, p. 521, doi. 10.1007/s10287-016-0266-1
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- Article
Managing Customer Churn via Service Mode Control.
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- Mathematics of Operations Research, 2024, v. 49, n. 2, p. 1192, doi. 10.1287/moor.2021.0179
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- Article
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition.
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- Marketing Science, 2025, v. 44, n. 2, p. 478, doi. 10.1287/mksc.2024.1172
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- Publication type:
- Article
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis.
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- Marketing Science, 2021, v. 40, n. 4, p. 783, doi. 10.1287/mksc.2020.1254
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- Article
Can Non-tiered Customer Loyalty Programs Be Profitable?
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- Marketing Science, 2021, v. 40, n. 3, p. 508, doi. 10.1287/mksc.2020.1268
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- Article
Season Ticket Buyer Value and Secondary Market Options.
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- Marketing Science, 2019, v. 38, n. 6, p. 973, doi. 10.1287/mksc.2019.1183
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- Publication type:
- Article
A Cross-Cohort Changepoint Model for Customer-Base Analysis.
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- Marketing Science, 2017, v. 36, n. 2, p. 195, doi. 10.1287/mksc.2016.1007
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- Publication type:
- Article
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity.
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- Marketing Science, 2016, v. 35, n. 5, p. 779, doi. 10.1287/mksc.2015.0963
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- Article
Empirically Testable Sources and Implications of Clumpiness.
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- 2015
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- Letter to the Editor
Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC".
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- 2015
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- Publication type:
- Letter to the Editor
Commentary on "Predicting Customer Value Using Clumpiness".
- Published in:
- 2015
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- Publication type:
- Letter to the Editor
CORRECTION.
- Published in:
- 2015
- Publication type:
- Correction Notice
Predicting Customer Value Using Clumpiness: From RFM to RFMC.
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- Marketing Science, 2015, v. 34, n. 2, p. 195, doi. 10.1287/mksc.2014.0873
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- Article
Assessing the Effect of Marketing Investments in a Business Marketing Context.
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- Marketing Science, 2011, v. 30, n. 5, p. 924, doi. 10.1287/mksc.1110.0661
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- Publication type:
- Article
Modeling Customer Lifetimes with Multiple Causes of Churn.
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- Marketing Science, 2011, v. 30, n. 5, p. 881, doi. 10.1287/mksc.1110.0665
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- Publication type:
- Article
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising.
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- Marketing Science, 2011, v. 30, n. 5, p. 837, doi. 10.1287/mksc.1110.0658
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- Article
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models.
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- Marketing Science, 2011, v. 30, n. 2, p. 233, doi. 10.1287/mksc.1100.0615
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- Article
Customer-Base Analysis in a Discrete-Time Noncontractual Setting.
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- Marketing Science, 2010, v. 29, n. 6, p. 1086, doi. 10.1287/mksc.1100.0580
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- Article
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity.
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- Marketing Science, 2010, v. 29, n. 1, p. 85, doi. 10.1287/mksc.1080.0482
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- Publication type:
- Article
The Power of CLV: Managing Customer Lifetime Value at IBM.
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- Marketing Science, 2008, v. 27, n. 4, p. 585, doi. 10.1287/mksc.1070.0319
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- Publication type:
- Article
A Hidden Markov Model of Customer Relationship Dynamics.
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- Marketing Science, 2008, v. 27, n. 2, p. 185, doi. 10.1287/mksc.1070.0294
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- Article
Customer Metrics and Their Impact on Financial Performance.
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- Marketing Science, 2006, v. 25, n. 6, p. 718, doi. 10.1287/mksc.1060.0221
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- Publication type:
- Article
HOW USERS DRIVE VALUE IN TWO-SIDED MARKETS: PLATFORM DESIGNS THAT MATTER.
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- MIS Quarterly, 2024, v. 48, n. 1, p. 1, doi. 10.25300/MISQ/2023/17012
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- Publication type:
- Article
Customer Behaviour and B2C Client Segmentation in Data-Driven Society.
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- International Advances in Economic Research, 2020, v. 26, n. 3, p. 325, doi. 10.1007/s11294-020-09799-9
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- Publication type:
- Article
Modeling and Application of Customer Lifetime Value in Online Retail.
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- Informatics, 2018, v. 5, n. 1, p. 2, doi. 10.3390/informatics5010002
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- Publication type:
- Article
Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India.
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- FIIB Business Review, 2023, v. 12, n. 4, p. 415, doi. 10.1177/23197145211065086
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- Article
Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets.
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- Journal of Industrial & Management Optimization, 2022, v. 18, n. 5, p. 3263, doi. 10.3934/jimo.2021112
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- Article
CUSTOMER LIFETIME VALUE AND CUSTOMER LOYALTY.
- Published in:
- Journal of Information Systems & Operations Management, 2018, v. 12, n. 2, p. 303
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- Publication type:
- Article