Works matching IS 07322399 AND DT 1989 AND VI 8 AND IP 1
Results: 10
RELAXING THE LOYALTY CONDITION IN THE COLOMBO/MORRISON MODEL.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 100, doi. 10.1287/mksc.8.1.100
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- Article
A BRAND SWITCHING MODEL WITH IMPLICATIONS FOR MARKETING STRATEGIES.
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- Marketing Science, 1989, v. 8, n. 1, p. 89, doi. 10.1287/mksc.8.1.89
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- Article
THE FACTOR STRUCTURE OF MULTIDIMENSIONAL RESPONSE TO MARKETING STIMULI: A COMPARISON OF TWO APPROACHES.
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- Marketing Science, 1989, v. 8, n. 1, p. 78, doi. 10.1287/mksc.8.1.78
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- Article
REPLY.
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- Marketing Science, 1989, v. 8, n. 1, p. 76, doi. 10.1287/mksc.8.1.76
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- Article
COMMENTARY ON "ADVERTISING EXPERIMENTS AT THE CAMPBELL SOUP COMPANY".
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- Marketing Science, 1989, v. 8, n. 1, p. 74, doi. 10.1287/mksc.8.1.74
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- Article
COMMENTARY ON "CONDUCTING ADVERTISING EXPERIMENTS IN THE REAL WORLD: THE CAMPBELL SOUP COMPANY EXPERIENCE".
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 72, doi. 10.1287/mksc.8.1.72
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- Article
ADVERTISING EXPERIMENTS AT THE CAMPBELL SOUP COMPANY.
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- Marketing Science, 1989, v. 8, n. 1, p. 57, doi. 10.1287/mksc.8.1.57
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- Article
DURABLE GOODS AND PRODUCT OBSOLESCENCE.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 35, doi. 10.1287/mksc.8.1.35
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- Article
THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE: SOME EXPERIMENTAL EVIDENCE.
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- Marketing Science, 1989, v. 8, n. 1, p. 18, doi. 10.1287/mksc.8.1.18
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- Article
OPTIMAL ENTRY TIMING FOR A PRODUCT LINE EXTENSION.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 1, doi. 10.1287/mksc.8.1.1
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- Article