Results: 5
A MARKET DYNAMICS MODEL FOR NEW INDUSTRIAL PRODUCTS AND ITS APPLICATION.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 247, doi. 10.1287/mksc.3.3.247
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- Publication type:
- Article
A NORMATIVE MODEL OF CONSUMER INFORMATION PROCESSING.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 227, doi. 10.1287/mksc.3.3.227
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- Publication type:
- Article
ASSESSING THE INFLUENCE OF CAMPAIGN EXPENDITURES ON VOTING BEHAVIOR WITH A COMPREHENSIVE ELECTORAL MARKET MODEL.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 207, doi. 10.1287/mksc.3.3.207
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- Publication type:
- Article
AWARENESS FORECASTING MODELS- EDITORS' COMMENT.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 198
- By:
- Publication type:
- Article
AN EMPIRICAL COMPARISON OF AWARENESS FORECASTING MODELS OF NEW PRODUCT INTRODUCTION.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 179, doi. 10.1287/mksc.3.3.179
- By:
- Publication type:
- Article