Works matching IS 07322399 AND DT 2023 AND VI 42 AND IP 4

Results: 11

Focus on Authors.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 835, doi. 10.1287/mksc.2023focusonausv42n4
Publication type:
Article
Editorial Board.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. iii, doi. 10.1287/mksc.2023.eb.v42n4
Publication type:
Article
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 794, doi. 10.1287/mksc.2022.1416
By:
- Rossi, Federico;
- Chintagunta, Pradeep K.
Publication type:
Article
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 768, doi. 10.1287/mksc.2022.1413
By:
- Gordon, Brett R.;
- Moakler, Robert;
- Zettelmeyer, Florian
Publication type:
Article
The Effect of Short-Term Rentals on Residential Investment.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 819, doi. 10.1287/mksc.2022.1409
By:
- Bekkerman, Ron;
- Cohen, Maxime C.;
- Kung, Edward;
- Maiden, John;
- Proserpio, Davide
Publication type:
Article
Augmented Difference-in-Differences.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 746, doi. 10.1287/mksc.2022.1406
By:
- Li, Kathleen T.;
- Van den Bulte, Christophe
Publication type:
Article
Cashing Out Retirement Savings at Job Separation.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 679, doi. 10.1287/mksc.2022.1404
By:
- Wang, Yanwen;
- Zhai, Muxin;
- Lynch Jr., John G.
Publication type:
Article
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 637, doi. 10.1287/mksc.2022.1403
By:
- Liu, Xiao
Publication type:
Article
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 704, doi. 10.1287/mksc.2022.1401
By:
- Ellickson, Paul B.;
- Kar, Wreetabrata;
- Reeder III, James C.
Publication type:
Article
Paywall Suspensions and Digital News Subscriptions.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 729, doi. 10.1287/mksc.2022.1400
By:
- Chae, Inyoung;
- Ha, Jihyeon;
- Schweidel, David A.
Publication type:
Article
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces.
Published in:
Marketing Science, 2023, v. 42, n. 4, p. 659, doi. 10.1287/mksc.2022.1397
By:
- Zha, Yong;
- Li, Quan;
- Huang, Tingliang;
- Yu, Yugang
Publication type:
Article