Works matching DE "BRAND choice"
Results: 2753
Exploring Customer-based Airline Brand Equity: Evidence from Taiwan.
- Published in:
- Transportation Journal (American Society of Transportation & Logistics Inc), 2010, v. 49, n. 1, p. 24, doi. 10.5325/transportationj.49.1.0024
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- Article
Halo Effects in Trait Assessment Depend on Information Valence: Why Being Honest Makes You Industrious, but Lying Does Not Make You Lazy.
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- 2016
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- Publication type:
- journal article
NURTURING CUSTOMERS LOYALTY ON ISLAMIC BANK: THE ROLE OF SATISFACTION AND TRUST AS MEDIATION.
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- Jurnal Ekonomi & Bisnis Islam, 2024, v. 10, n. 1, p. 1, doi. 10.20473/jebis.v10i1.44849
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- Article
Brand Halo: The Elephant in the Room.
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- Marketing Research, 2012, v. 24, n. 3, p. 30
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- Article
Net Promoter Score Fails the Test.
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- Marketing Research, 2008, v. 20, n. 4, p. 28
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- Article
Common errors in marketing research--and how to fix them.
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- Marketing Research, 2008, v. 20, n. 3, p. 6
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- Article
Simply better.
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- Marketing Research, 2005, v. 17, n. 2, p. 9
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- Article
The hunter gets captured by the game.
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- Marketing Research, 2005, v. 17, n. 1, p. 26
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- Article
Brand Choice Models and Evaluations.
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- Marketing Research, 2004, v. 16, n. 2, p. 42
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- Article
Response to Bill Neal.
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- Marketing Research, 2003, v. 15, n. 3, p. 44
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- Article
What's Wrong With Conjoint Analysis?
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- Marketing Research, 2001, v. 13, n. 4, p. 16
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- Article
PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.
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- Marketing Research, 2000, v. 12, n. 3, p. 12
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- Article
Linking Attribute, Benefits, and Consumer Values.
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- Marketing Research, 2000, v. 12, n. 3, p. 4
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- Article
Satisfaction is Nice, But Value Drives Loyalty.
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- Marketing Research, 1999, v. 11, n. 1, p. 20
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- Article
COMPETITIVE STRATEGIES FOR LATE ENTRY INTO A MARKET WITH A DOMINANT BRAND.
- Published in:
- Management Science, 1990, v. 36, n. 10, p. 1268, doi. 10.1287/mnsc.36.10.1268
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- Article
DERIVATION OF COVARIANCE PROBIT ELASTICITIES.
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- Management Science, 1990, v. 36, n. 4, p. 500, doi. 10.1287/mnsc.36.4.500
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- Publication type:
- Article
THE EFFECTS OF BRAND LOYALTY ON COMPETITIVE PRICE PROMOTIONAL STRATEGIES.
- Published in:
- Management Science, 1990, v. 36, n. 3, p. 276, doi. 10.1287/mnsc.36.3.276
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- Publication type:
- Article
MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE.
- Published in:
- Management Science, 1988, v. 34, n. 2, p. 167, doi. 10.1287/mnsc.34.2.167
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- Publication type:
- Article
A SPECIAL CASE OF DYNAMIC PRICING POLICY.
- Published in:
- Management Science, 1986, v. 32, n. 12, p. 1562, doi. 10.1287/mnsc.32.12.1562
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- Publication type:
- Article
CONSUMPTION EXPERIENCE AND SALES PROMOTION EXPENDITURE.
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- Management Science, 1985, v. 31, n. 9, p. 1084, doi. 10.1287/mnsc.31.9.1084
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- Article
COST-BENEFIT MODELS FOR EXPLAINING CONSUMER CHOICE AND INFORMATION SEEKING BEHAVIOR.
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- Management Science, 1982, v. 28, n. 2, p. 197, doi. 10.1287/mnsc.28.2.197
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- Publication type:
- Article
THE BARGAIN VALUE MODEL AND A COMPARISON OF MANAGERIAL IMPLICATIONS WITH THE LINEAR LEARNING MODEL.
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- Management Science, 1980, v. 26, n. 11, p. 1117, doi. 10.1287/mnsc.26.11.1117
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- Publication type:
- Article
THE RELATIONSHIP BETWEEN ATTRIBUTES, BRAND PREFERENCE, AND CHOICE: A STOCHASTIC VIEW.
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- Management Science, 1980, v. 26, n. 6, p. 606, doi. 10.1287/mnsc.26.6.606
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- Publication type:
- Article
CONSUMER PREFERENCE JUDGMENTS: AN EXPOSITION WITH EMPIRICAL APPLICATIONS.
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- Management Science, 1980, v. 26, n. 1, p. 60, doi. 10.1287/mnsc.26.1.60
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- Article
A COMPETITIVE PRICING MODEL.
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- Management Science, 1979, v. 25, n. 11, p. 1057, doi. 10.1287/mnsc.25.11.1057
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- Article
AIRLINE SAFETY: SOME EMPIRICAL FINDINGS.
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- Management Science, 1979, v. 25, n. 11, p. 1045, doi. 10.1287/mnsc.25.11.1045
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- Publication type:
- Article
THE INTERACTION EFFECT OF PREFERENCE AND AVAILABILITY ON BRAND SWITCHING AND MARKET SHARE.
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- Management Science, 1979, v. 25, n. 10, p. 953, doi. 10.1287/mnsc.25.10.953
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- Publication type:
- Article
THE BETA DISTRIBUTION AS A MODEL OF BEHAVIOR IN CONSUMER GOODS MARKETS.
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- Management Science, 1979, v. 25, n. 9, p. 813, doi. 10.1287/mnsc.25.9.813
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- Article
BRAND CHOICE INERTIA AS ONE ASPECT OF THE NOTION OF BRAND LOYALTY.
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- Management Science, 1979, v. 25, n. 7, p. 671, doi. 10.1287/mnsc.25.7.671
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- Article
MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR.
- Published in:
- Management Science, 1978, v. 24, n. 13, p. 1404, doi. 10.1287/mnsc.24.13.1404
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- Publication type:
- Article
AN EMPIRICAL EVALUATION OF A COMPOSITE HETEROGENEOUS MODEL OF BRAND CHOICE AND PURCHASE TIMING BEHAVIOR.
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- Management Science, 1978, v. 24, n. 7, p. 761, doi. 10.1287/mnsc.24.7.761
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- Article
A COMPOSITE HETEROGENEOUS MODEL OF BRAND CHOICE AND PURCHASE TIMING BEHAVIOR.
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- Management Science, 1977, v. 24, n. 2, p. 121, doi. 10.1287/mnsc.24.2.121
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- Article
EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES: DERIVATIONS AND COMPARISONS.
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- Management Science, 1976, v. 22, n. 10, p. 1051, doi. 10.1287/mnsc.22.10.1051
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- Article
A BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE.
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- Management Science, 1975, v. 21, n. 6, p. 682, doi. 10.1287/mnsc.21.6.682
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- Article
MEDIA SCHEDULING: A STOCHASTIC DYNAMIC MODEL APPROACH.
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- Management Science, 1973, v. 19, n. 12, p. 1395, doi. 10.1287/mnsc.19.12.1395
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- Article
A COMPOSITE HETEROGENEOUS MODEL FOR BRAND CHOICE BEHAVIOR.
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- Management Science, 1973, v. 19, n. 5, p. 499, doi. 10.1287/mnsc.19.5.499
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- Publication type:
- Article
A GRAPH THEORY APPROACH TO COMPARING CONSUMER INFORMATION PROCESSING MODELS.
- Published in:
- Management Science, 1971, v. 18, n. 4, p. P-114, doi. 10.1287/mnsc.18.4.P114
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- Article
THE NEW-TRIER STOCHASTIC MODEL OF BRAND CHOICE (ERRATA).
- Published in:
- 1971
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- Correction Notice
THE NEW-TRIER STOCHASTIC MODEL OF BRAND CHOICE.
- Published in:
- Management Science, 1971, v. 17, n. 8, p. B-435, doi. 10.1287/mnsc.17.8.B435
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- Publication type:
- Article
USING LABORATORY BRAND PREFERENCE SCALES TO PREDICT CONSUMER BRAND PURCHASES.
- Published in:
- Management Science, 1971, v. 17, n. 6, p. B-371, doi. 10.1287/mnsc.17.6.B371
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- Publication type:
- Article
A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE.
- Published in:
- Management Science, 1969, v. 15, n. 7, p. 323, doi. 10.1287/mnsc.15.7.323
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- Publication type:
- Article
MARKETING SCIENCE.
- Published in:
- 1969
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- Publication type:
- Editorial
TEST MARKETING: A PERTURBATION IN THE MARKET PLACE.
- Published in:
- Management Science, 1968, v. 14, n. 8, p. B-437, doi. 10.1287/mnsc.14.8.B437
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- Publication type:
- Article
MARKETING SCIENCE.
- Published in:
- 1968
- By:
- Publication type:
- Editorial
THE PIECEWISE CONCAVE FUNCTION.
- Published in:
- Management Science, 1967, v. 13, n. 11, p. 900, doi. 10.1287/mnsc.13.11.900
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- Publication type:
- Article
An Agent-Based Model of Motor Insurance Customer Behaviour in the UK with Word of Mouth.
- Published in:
- Journal of Artificial Societies & Social Simulation, 2022, v. 25, n. 2, p. 1, doi. 10.18564/jasss.4768
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- Publication type:
- Article
The Aesthethic of Heritage Design of Siropen Premium Packaging in Holding Sustainability of Typical Souvenirs of Surabaya.
- Published in:
- KnE Social Sciences, 2020, p. 145, doi. 10.18502/kss.v4i12.7591
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- Publication type:
- Article
Digital Post-Fashion: Transformation of Design Paradigm and Metamorphoses of Identity Practices.
- Published in:
- KnE Social Sciences, 2020, p. 267, doi. 10.18502/kss.v4i11.7557
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- Publication type:
- Article
A Study of Factors Influencing Indonesian Consumers' Purchase Intention towards Its Local Fashion Brands.
- Published in:
- KnE Social Sciences, 2020, p. 1162, doi. 10.18502/kss.v4i6.6669
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- Publication type:
- Article
Path Analysis of Consumer Loyalty Factors to Viar Products.
- Published in:
- KnE Social Sciences, 2018, v. 2018, p. 739, doi. 10.18502/kss.v3i10.3419
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- Publication type:
- Article