Results: 12
Editorial Board.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. ii, doi. 10.1287/mksc.2020.eb.v39n3
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 663, doi. 10.1287/mksc.2020.1233
- Publication type:
- Article
Introduction to the Special Issue on Marketing Science and Health.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 459, doi. 10.1287/mksc.2020.1230
- By:
- Publication type:
- Article
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 564, doi. 10.1287/mksc.2020.1224
- By:
- Publication type:
- Article
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 540, doi. 10.1287/mksc.2019.1201
- By:
- Publication type:
- Article
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 516, doi. 10.1287/mksc.2019.1181
- By:
- Publication type:
- Article
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 500, doi. 10.1287/mksc.2019.1168
- By:
- Publication type:
- Article
The Impact of Hospital Advertising on Patient Demand and Health Outcomes.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 612, doi. 10.1287/mksc.2019.1153
- By:
- Publication type:
- Article
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 636, doi. 10.1287/mksc.2018.1146
- By:
- Publication type:
- Article
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 465, doi. 10.1287/mksc.2018.1128
- By:
- Publication type:
- Article
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 487, doi. 10.1287/mksc.2018.1116
- By:
- Publication type:
- Article
Advertising in Health Insurance Markets.
- Published in:
- Marketing Science, 2020, v. 39, n. 3, p. 587, doi. 10.1287/mksc.2018.1086
- By:
- Publication type:
- Article