Works matching IS 07322399 AND DT 2019 AND VI 38 AND IP 2
Results: 10
Editorial Board.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. ii, doi. 10.1287/mksc.2019.eb.v38n2
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 360, doi. 10.1287/mksc.2019.1158
- Publication type:
- Article
2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 362, doi. 10.1287/mksc.2019.1152
- Publication type:
- Article
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 274, doi. 10.1287/mksc.2018.1139
- By:
- Publication type:
- Article
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 296, doi. 10.1287/mksc.2018.1138
- By:
- Publication type:
- Article
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 343, doi. 10.1287/mksc.2018.1136
- By:
- Publication type:
- Article
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 317, doi. 10.1287/mksc.2018.1137
- By:
- Publication type:
- Article
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 193, doi. 10.1287/mksc.2018.1135
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- Publication type:
- Article
Effectiveness of Product Recommendations Under Time and Crowd Pressures.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 253, doi. 10.1287/mksc.2018.1132
- By:
- Publication type:
- Article
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 226, doi. 10.1287/mksc.2018.1129
- By:
- Publication type:
- Article