Works matching IS 07322399 AND DT 2018 AND VI 37 AND IP 5
Results: 11
Focus On Authors.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 852, doi. 10.1287/mksc.2018.1131
- Publication type:
- Article
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 685, doi. 10.1287/mksc.2018.1130
- By:
- Publication type:
- Article
Editorial Board.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. ii, doi. 10.1287/mksc.2018.eb.v37n5
- Publication type:
- Article
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 753, doi. 10.1287/mksc.2018.1105
- By:
- Publication type:
- Article
Beyond the Last Touch: Attribution in Online Advertising.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 771, doi. 10.1287/mksc.2018.1104
- By:
- Publication type:
- Article
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 733, doi. 10.1287/mksc.2018.1102
- By:
- Publication type:
- Article
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 838, doi. 10.1287/mksc.2018.1101
- By:
- Publication type:
- Article
Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 688, doi. 10.1287/mksc.2018.1090
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- Publication type:
- Article
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 812, doi. 10.1287/mksc.2018.1100
- By:
- Publication type:
- Article
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 793, doi. 10.1287/mksc.2018.1099
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- Publication type:
- Article
Online MAP Enforcement: Evidence from a Quasi-Experiment.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 710, doi. 10.1287/mksc.2018.1092
- By:
- Publication type:
- Article