Works matching IS 07322399 AND DT 2018 AND VI 37 AND IP 3
Results: 8
The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets.
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- Marketing Science, 2018, v. 37, n. 3, p. 484, doi. 10.1287/mksc.2018.1093
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- Article
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers.
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- Marketing Science, 2018, v. 37, n. 3, p. 469, doi. 10.1287/mksc.2018.1084
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- Article
Consumer Choice and Market Outcomes Under Ambiguity in Product Quality.
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- Marketing Science, 2018, v. 37, n. 3, p. 445, doi. 10.1287/mksc.2017.1069
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- Article
Learning from Online Social Ties.
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- Marketing Science, 2018, v. 37, n. 3, p. 425, doi. 10.1287/mksc.2017.1076
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- Article
On the Use of Overt Anti-Counterfeiting Technologies.
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- Marketing Science, 2018, v. 37, n. 3, p. 403, doi. 10.1287/mksc.2017.1081
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- Article
A Model of Two-Sided Costly Communication for Building New Product Category Demand.
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- Marketing Science, 2018, v. 37, n. 3, p. 382, doi. 10.1287/mksc.2017.1071
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- Article
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings.
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- Marketing Science, 2018, v. 37, n. 3, p. 356, doi. 10.1287/mksc.2018.1089
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- Article
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns.
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- Marketing Science, 2018, v. 37, n. 3, p. 333, doi. 10.1287/mksc.2017.1079
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- Article