Works matching IS 07322399 AND DT 2017 AND VI 36 AND IP 6
Results: 12
Focus On Authors.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 1015, doi. 10.1287/mksc.2017.1074
- Publication type:
- Article
Pricing with Prescheduled Sales.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 999, doi. 10.1287/mksc.2017.1052
- By:
- Publication type:
- Article
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 976, doi. 10.1287/mksc.2017.1053
- By:
- Publication type:
- Article
Competitive Price Targeting with Smartphone Coupons.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 944, doi. 10.1287/mksc.2017.1042
- By:
- Publication type:
- Article
Congratulations to Richard Thaler for Winning the Nobel Prize in Economics.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 813, doi. 10.1287/mksc.2017.1073
- By:
- Publication type:
- Article
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 862, doi. 10.1287/mksc.2017.1040
- By:
- Publication type:
- Article
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 838, doi. 10.1287/mksc.2017.1045
- By:
- Publication type:
- Article
Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 908, doi. 10.1287/mksc.2017.1035
- By:
- Publication type:
- Article
Pharmaceutical Product Recalls: Category Effects and Competitor Response.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 931, doi. 10.1287/mksc.2017.1054
- By:
- Publication type:
- Article
Mobile Money in Tanzania.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 815, doi. 10.1287/mksc.2017.1027
- By:
- Publication type:
- Article
Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 879, doi. 10.1287/mksc.2017.1058
- By:
- Publication type:
- Article
Editorial Board.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. iii, doi. 10.1287/mksc.2017.eb.v36n6
- Publication type:
- Article