Works matching IS 07322399 AND DT 2018 AND VI 37 AND IP 2
Results: 8
The Evolution of Influence Through Endogenous Link Formation.
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- Marketing Science, 2018, v. 37, n. 2, p. 259, doi. 10.1287/mksc.2017.1077
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- Article
A Dynamic Model of Repositioning.
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- Marketing Science, 2018, v. 37, n. 2, p. 279, doi. 10.1287/mksc.2017.1075
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- Article
Behavior-Based Pricing in Marketing Channels.
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- Marketing Science, 2018, v. 37, n. 2, p. 310, doi. 10.1287/mksc.2017.1070
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- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
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- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
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- Article
Personalization in Email Marketing: The Role of Noninformative Advertising Content.
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- Marketing Science, 2018, v. 37, n. 2, p. 236, doi. 10.1287/mksc.2017.1066
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- Article
Competition and Crowd-Out for Brand Keywords in Sponsored Search.
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- Marketing Science, 2018, v. 37, n. 2, p. 200, doi. 10.1287/mksc.2017.1065
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- Article
Advertising to Early Trend Propagators: Evidence from Twitter.
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- Marketing Science, 2018, v. 37, n. 2, p. 177, doi. 10.1287/mksc.2017.1062
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- Article
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations.
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- Marketing Science, 2018, v. 37, n. 2, p. 216, doi. 10.1287/mksc.2017.1050
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- Article