Works matching IS 07322399 AND DT 2018 AND VI 37 AND IP 1
Results: 9
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data.
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- Marketing Science, 2018, v. 37, n. 1, p. 153, doi. 10.1287/mksc.2017.1064
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- Article
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.
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- Marketing Science, 2018, v. 37, n. 1, p. 138, doi. 10.1287/mksc.2017.1063
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- Article
Informal Lending in Emerging Markets.
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- Marketing Science, 2018, v. 37, n. 1, p. 123, doi. 10.1287/mksc.2017.1061
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- Article
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry.
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- Marketing Science, 2018, v. 37, n. 1, p. 97, doi. 10.1287/mksc.2017.1060
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- Article
Super Bowl Ads.
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- Marketing Science, 2018, v. 37, n. 1, p. 78, doi. 10.1287/mksc.2017.1055
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- Article
Some Customers Would Rather Leave Without Saying Goodbye.
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- Marketing Science, 2018, v. 37, n. 1, p. 54, doi. 10.1287/mksc.2017.1057
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- Article
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession.
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- Marketing Science, 2018, v. 37, n. 1, p. 22, doi. 10.1287/mksc.2017.1047
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- Publication type:
- Article
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery.
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- Marketing Science, 2018, v. 37, n. 1, p. 5, doi. 10.1287/mksc.2017.1051
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- Publication type:
- Article
Introducing A New Section--Marketing Science: Frontiers.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091
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- Publication type:
- Article