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First-Mover Advantage Through Distribution: A Decomposition Approach.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 590, doi. 10.1287/mksc.2017.1029
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- Publication type:
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions.
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- Marketing Science, 2017, v. 36, n. 4, p. 523, doi. 10.1287/mksc.2017.1031
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- Publication type:
- Article
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 471, doi. 10.1287/mksc.2016.1020
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- Article
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 500, doi. 10.1287/mksc.2016.1023
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- Publication type:
- Article
The Effect of Retail Distribution on Sales of Alcoholic Beverages.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 626, doi. 10.1287/mksc.2017.1038
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- Publication type:
- Article
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 610, doi. 10.1287/mksc.2017.1028
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- Publication type:
- Article
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 542, doi. 10.1287/mksc.2017.1036
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- Article
Focus On Authors.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 642, doi. 10.1287/mksc.2017.1059
- Publication type:
- Article
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 565, doi. 10.1287/mksc.2017.1026
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- Publication type:
- Article