Works matching IS 07322399 AND DT 2016 AND VI 35 AND IP 2
Results: 8
Credit Scoring with Social Network Data.
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- Marketing Science, 2016, v. 35, n. 2, p. 234, doi. 10.1287/mksc.2015.0949
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- Article
Price Promotions in Choice Models.
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- Marketing Science, 2016, v. 35, n. 2, p. 319, doi. 10.1287/mksc.2015.0948
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- Article
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach.
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- Marketing Science, 2016, v. 35, n. 2, p. 284, doi. 10.1287/mksc.2015.0937
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- Article
Satisfaction Spillovers Across Categories.
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- Marketing Science, 2016, v. 35, n. 2, p. 275, doi. 10.1287/mksc.2015.0941
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- Article
Managing Price Promotions Within a Product Line.
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- Marketing Science, 2016, v. 35, n. 2, p. 304, doi. 10.1287/mksc.2015.0938
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- Article
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.
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- Marketing Science, 2016, v. 35, n. 2, p. 201, doi. 10.1287/mksc.2015.0923
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- Article
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
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- Marketing Science, 2016, v. 35, n. 2, p. 218, doi. 10.1287/mksc.2015.0905
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- Article
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising.
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- Marketing Science, 2016, v. 35, n. 2, p. 259, doi. 10.1287/mksc.2015.0919
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- Article