Works matching IS 07322399 AND DT 2015 AND VI 34 AND IP 4
Results: 9
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 606, doi. 10.1287/mksc.2015.0903
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- Publication type:
- Article
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence.
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- Marketing Science, 2015, v. 34, n. 4, p. 590, doi. 10.1287/mksc.2015.0906
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- Publication type:
- Article
Social Learning in Networks of Friends versus Strangers.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 573, doi. 10.1287/mksc.2015.0902
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- Article
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 555, doi. 10.1287/mksc.2015.0913
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- Publication type:
- Article
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 539, doi. 10.1287/mksc.2014.0895
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- Article
Untangling Searchable and Experiential Quality Responses to Counterfeits.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 522, doi. 10.1287/mksc.2014.0867
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- Article
The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 500, doi. 10.1287/mksc.2015.0921
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- Article
Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 480, doi. 10.1287/mksc.2014.0845
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- Publication type:
- Article
Marketing Science in Emerging Markets.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934
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- Publication type:
- Article