Results: 4
MINIMUM MARKET SHARE.
- Published in:
- Marketing Science, 1983, v. 2, n. 1, p. 75, doi. 10.1287/mksc.2.1.75
- By:
- Publication type:
- Article
ASSESSING THE RELIABILITY OF PSYCHOGRAPHIC ANALYSES.
- Published in:
- Marketing Science, 1983, v. 2, n. 1, p. 57, doi. 10.1287/mksc.2.1.57
- By:
- Publication type:
- Article
FORMAL CHOICE MODELS IN MARKETING.
- Published in:
- Marketing Science, 1983, v. 2, n. 1, p. 19, doi. 10.1287/mksc.2.1.19
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- Publication type:
- Article
ADVERTISING AND THE DIFFUSION OF NEW PRODUCTS.
- Published in:
- Marketing Science, 1983, v. 2, n. 1, p. 1, doi. 10.1287/mksc.2.1.1
- By:
- Publication type:
- Article