Works matching IS 07322399 AND DT 1998 AND VI 17 AND IP 1
Results: 5
The Red and The Black: Mental Accounting of Savings and Debt.
- Published in:
- Marketing Science, 1998, v. 17, n. 1, p. 4, doi. 10.1287/mksc.17.1.4
- By:
- Publication type:
- Article
Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket"Shoppers Prefer EDLP.
- Published in:
- Marketing Science, 1998, v. 17, n. 1, p. 66, doi. 10.1287/mksc.17.1.66
- By:
- Publication type:
- Article
A Dynamic Model of the Duration of the Customer's Relationship With a Continuous Service Provider: The Role of Satisfaction.
- Published in:
- Marketing Science, 1998, v. 17, n. 1, p. 45, doi. 10.1287/mksc.17.1.45
- By:
- Publication type:
- Article
A Hierarchical Bayes Model of Primary and Secondary Demands.
- Published in:
- Marketing Science, 1998, v. 17, n. 1, p. 29, doi. 10.1287/mksc.17.1.29
- By:
- Publication type:
- Article
Erratum to "Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models" by Van den Bulte and Lilien.
- Published in:
- 1998
- Publication type:
- Correction Notice