Works matching IS 07322399 AND DT 1997 AND VI 16 AND IP 3
Results: 6
Pioneer's marketing mix reactions to entry in different competitive game structures: Theoretical...
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- Marketing Science, 1997, v. 16, n. 3, p. 271, doi. 10.1287/mksc.16.3.271
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- Article
Will it ever fly? Modeling the takeoff of really new consumer durables.
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- Marketing Science, 1997, v. 16, n. 3, p. 256, doi. 10.1287/mksc.16.3.256
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Side payments in marketing.
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- Marketing Science, 1997, v. 16, n. 3, p. 246, doi. 10.1287/mksc.16.3.246
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Dual distribution channels: The competition between rental agencies and dealers.
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- Marketing Science, 1997, v. 16, n. 3, p. 228, doi. 10.1287/mksc.16.3.228
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Why store brand penetration varies by retailer.
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- Marketing Science, 1997, v. 16, n. 3, p. 208, doi. 10.1287/mksc.16.3.208
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- Article
Vertical strategic interaction: Implications for channel pricing strategy.
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- Marketing Science, 1997, v. 16, n. 3, p. 185, doi. 10.1287/mksc.16.3.185
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- Article