Works matching IS 07322399 AND DT 1995 AND VI 14 AND IP 3
Results: 27
EMPIRICAL GENERALIZATIONS AND MARKETING SCIENCE: A PERSONAL VIEW.
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- Marketing Science, 1995, v. 14, n. 3, p. G6, doi. 10.1287/mksc.14.3.G6
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- Article
IDENTIFYING GENERALIZABLE EFFECTS OF STRATEGIC ACTIONS ON FIRM PERFORMANCE: THE CASE OF DEMAND-SIDE RETURNS TO R&D SPENDING.
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- Marketing Science, 1995, v. 14, n. 3, p. G222, doi. 10.1287/mksc.14.3.G222
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- Article
ORDER OF MARKET ENTRY: ESTABLISHED EMPIRICAL GENERALIZATIONS, EMERGING EMPIRICAL GENERALIZATIONS, AND FUTURE RESEARCH.
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- Marketing Science, 1995, v. 14, n. 3, p. G212, doi. 10.1287/mksc.14.3.G212
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- Article
THE QUALITY OF ECONOMIC OUTPUT: EMPIRICAL GENERALIZATIONS ABOUT ITS DISTRIBUTION AND RELATIONSHIP TO MARKET SHARE.
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- Marketing Science, 1995, v. 14, n. 3, p. G203, doi. 10.1287/mksc.14.3.G203
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MARKET SHARE AND DISTRIBUTION: A GENERALIZATION, A SPECULATION, AND SOME IMPLICATIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G190, doi. 10.1287/mksc.14.3.G190
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- Article
EMPIRICAL GENERALIZATIONS IN THE MODELING OF CONSUMER CHOICE.
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- Marketing Science, 1995, v. 14, n. 3, p. G180, doi. 10.1287/mksc.14.3.G180
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- Article
THE UNDERLYING STRUCTURE OF BRAND AWARENESS SCORES.
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- Marketing Science, 1995, v. 14, n. 3, p. G170, doi. 10.1287/mksc.14.3.G170
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- Article
EMPIRICAL GENERALIZATIONS FROM REFERENCE PRICE RESEARCH.
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- Marketing Science, 1995, v. 14, n. 3, p. G161, doi. 10.1287/mksc.14.3.G161
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- Article
EMPIRICAL GENERALIZATIONS ABOUT THE IMPACT OF ADVERTISING ON PRICE SENSITIVITY AND PRICE.
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- Marketing Science, 1995, v. 14, n. 3, p. G151, doi. 10.1287/mksc.14.3.G151
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GENERALIZING WHAT IS KNOWN ABOUT TEMPORAL AGGREGATION AND ADVERTISING CARRYOVER.
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- Marketing Science, 1995, v. 14, n. 3, p. G141, doi. 10.1287/mksc.14.3.G141
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- Article
A SUMMARY OF FIFTY-FIVE IN-MARKET EXPERIMENTAL OF THE LONG-TERM EFFECT OF TV ADVERTISING.
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- Marketing Science, 1995, v. 14, n. 3, p. G133, doi. 10.1287/mksc.14.3.G133
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- Article
HOW PROMOTIONS WORK.
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- Marketing Science, 1995, v. 14, n. 3, p. G122, doi. 10.1287/mksc.14.3.G122
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- Article
EMPIRICAL GENERALIZATIONS ABOUT MARKET EVOLUTION AND STATIONARITY.
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- Marketing Science, 1995, v. 14, n. 3, p. G109, doi. 10.1287/mksc.14.3.G109
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- Article
COMPETITIVE RESPONSE AND EQUILIBRIA.
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- Marketing Science, 1995, v. 14, n. 3, p. G101, doi. 10.1287/mksc.14.3.G101
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- Article
GAME THEORY AND EMPIRICAL GENERALIZATIONS CONCERNING COMPETITIVE PROMOTIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G89, doi. 10.1287/mksc.14.3.G89
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- Article
DIFFUSION OF NEW PRODUCTS: EMPIRICAL GENERALIZATIONS AND MANAGERIAL USES.
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- Marketing Science, 1995, v. 14, n. 3, p. G79, doi. 10.1287/mksc.14.3.G79
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- Article
PATTERNS OF BUYER BEHAVIOR: REGULARITIES, MODELS, AND EXTENSIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G71, doi. 10.1287/mksc.14.3.G71
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A LATENT LOOK AT EMPIRICAL GENERALIZATIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G61, doi. 10.1287/mksc.14.3.G61
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- Article
SEARCHING FOR GENERALIZATIONS IN BUSINESS MARKETING NEGOTIATIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G47, doi. 10.1287/mksc.14.3.G47
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- Article
EMPIRICAL MARKETING GENERALIZATION USING META-ANALYSIS.
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- Marketing Science, 1995, v. 14, n. 3, p. G36, doi. 10.1287/mksc.14.3.G36
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GOOD EMPIRICAL GENERALIZATIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G29, doi. 10.1287/mksc.14.3.G29
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EMPIRICAL GENERALISATIONS, THEORY, AND METHOD.
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- Marketing Science, 1995, v. 14, n. 3, p. G20, doi. 10.1287/mksc.14.3.G20
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INTRODUCTION TO THE SPECIAL ISSUE: EMPIRICAL GENERALIZATIONS IN MARKETING.
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- Marketing Science, 1995, v. 14, n. 3, p. G1, doi. 10.1287/mksc.14.3.G1
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- Article
THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS.
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- Marketing Science, 1995, v. 14, n. 3, p. 326, doi. 10.1287/mksc.14.3.326
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- Article
A NONPARAMETRIC DENSITY ESTIMATION METHOD FOR BRAND CHOICE USING SCANNER DATA.
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- Marketing Science, 1995, v. 14, n. 3, p. 300, doi. 10.1287/mksc.14.3.300
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- Article
TACKLING THE RETAILER DECISION MAZE: WHICH BRANDS TO DISCOUNT, HOW MUCH, WHEN AND WHY?
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- Marketing Science, 1995, v. 14, n. 3, p. 271, doi. 10.1287/mksc.14.3.271
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- Article
ATTRIBUTE IMPORTANCE WEIGHTS MODIFICATION IN ASSESSING A BRAND'S COMPETITIVE POTENTIAL.
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- Marketing Science, 1995, v. 14, n. 3, p. 253, doi. 10.1287/mksc.14.3.253
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- Article