Results: 6
DURABLE-GOODS MONOPOLISTS, RATIONAL CONSUMERS, AND IMPROVING PRODUCTS.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 100, doi. 10.1287/mksc.13.1.100
- By:
- Publication type:
- Article
THE GOVERNANCE OF EXCLUSIVE TERRITORIES WHEN DEALERS CAN BOOTLEG.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 83, doi. 10.1287/mksc.13.1.83
- By:
- Publication type:
- Article
ON THE FUNCTION OF SALES ASSISTANCE.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 68, doi. 10.1287/mksc.13.1.68
- By:
- Publication type:
- Article
CUSTOMER BASE ANALYSIS: AN INDUSTRIAL PURCHASE PROCESS APPLICATION.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 41, doi. 10.1287/mksc.13.1.41
- By:
- Publication type:
- Article
EXPERIMENTAL EVIDENCE ON THE NEGATIVE EFFECT OF PRODUCT FEATURES AND SALES PROMOTIONS ON BRAND CHOICE.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 23, doi. 10.1287/mksc.13.1.23
- By:
- Publication type:
- Article
GAINING MORE BY STOCKING LESS: A COMPETITIVE ANALYSIS OF PRODUCT AVAILABILITY.
- Published in:
- Marketing Science, 1994, v. 13, n. 1, p. 3, doi. 10.1287/mksc.13.1.3
- By:
- Publication type:
- Article