Results: 17
Correction.
- Published in:
- 2012
- Publication type:
- Correction Notice
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 855, doi. 10.1287/mksc.1120.0714
- By:
- Publication type:
- Article
State-Dependence Effects in Surveys.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 838, doi. 10.1287/mksc.1120.0722
- By:
- Publication type:
- Article
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724
- By:
- Publication type:
- Article
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 801, doi. 10.1287/mksc.1120.0731
- By:
- Publication type:
- Article
Bidding Behavior in Descending and Ascending Auctions.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 779, doi. 10.1287/mksc.1120.0730
- By:
- Publication type:
- Article
On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 776
- By:
- Publication type:
- Article
Economic and Behavioral Perspectives on Brand Extension.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 772
- By:
- Publication type:
- Article
On Brand Extension as a Signal of Product Quality.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 771
- By:
- Publication type:
- Article
Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 771, doi. 10.1287/mksc.1120.0729
- Publication type:
- Article
Can Brand Extension Signal Product Quality?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
- By:
- Publication type:
- Article
From Consumer Information Regulation to Nutrition Competition: A Response.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 747
- By:
- Publication type:
- Article
Suggestions for Further Research on Firm Responses to NLEA and Other Disclosure Laws.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 744
- By:
- Publication type:
- Article
Are Unintended Effects of Marketing Regulations Unexpected?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 739
- By:
- Publication type:
- Article
Further Examining the Impact of the NLEA on Nutrition.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 738
- By:
- Publication type:
- Article
Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 738, doi. 10.1287/mksc.1120.0733
- Publication type:
- Article
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 717, doi. 10.1287/mksc.1110.0692
- By:
- Publication type:
- Article