Works matching IS 07322399 AND DT 2011 AND VI 30 AND IP 4
Results: 13
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles.
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- Marketing Science, 2011, v. 30, n. 4, p. 737, doi. 10.1287/mksc.1100.0631
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- Article
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models.
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- Marketing Science, 2011, v. 30, n. 4, p. 717, doi. 10.1287/mksc.1110.0648
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- Article
A Dynamic Model of the Effect of Online Communications on Firm Sales.
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- Marketing Science, 2011, v. 30, n. 4, p. 702, doi. 10.1287/mksc.1110.0642
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- Article
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods.
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- Marketing Science, 2011, v. 30, n. 4, p. 686, doi. 10.1287/mksc.1110.0644
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- Article
Uninformative Advertising as an Invitation to Search.
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- Marketing Science, 2011, v. 30, n. 4, p. 666, doi. 10.1287/mksc.1110.0651
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- Article
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
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- Marketing Science, 2011, v. 30, n. 4, p. 646, doi. 10.1287/mksc.1110.0635
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- Article
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades.
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- Marketing Science, 2011, v. 30, n. 4, p. 628, doi. 10.1287/mksc.1110.0641
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- Article
A "Position Paradox" in Sponsored Search Auctions.
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- Marketing Science, 2011, v. 30, n. 4, p. 612, doi. 10.1287/mksc.1110.0645
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- Article
Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.
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- Marketing Science, 2011, v. 30, n. 4, p. 604, doi. 10.1287/mksc.1100.0612
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- Article
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.
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- Marketing Science, 2011, v. 30, n. 4, p. 595, doi. 10.1287/mksc.1100.0610
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- Article
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
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- Marketing Science, 2011, v. 30, n. 4, p. 586, doi. 10.1287/mksc.1100.0619
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- Article
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities.
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- Marketing Science, 2011, v. 30, n. 4, p. 568, doi. 10.1287/mksc.1100.0627
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- Article
2009-2010 ISMS-MSI Practice Prize Competition.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 565, doi. 10.1287/mksc.1100.0628
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- Article