Works matching IS 07322399 AND DT 1992 AND VI 11 AND IP 4
Results: 5
ESTIMATING A MULTINOMIAL PROBIT MODEL OF BRAND CHOICE USING THE METHOD OF SIMULATED MOMENTS.
- Published in:
- Marketing Science, 1992, v. 11, n. 4, p. 386, doi. 10.1287/mksc.11.4.386
- By:
- Publication type:
- Article
ESTIMATING NONLINEAR PARAMETERS IN THE MULTINOMIAL LOGIT MODEL.
- Published in:
- Marketing Science, 1992, v. 11, n. 4, p. 372, doi. 10.1287/mksc.11.4.372
- By:
- Publication type:
- Article
PRICE SENSITIVITY AND TELEVISION ADVERTISING EXPOSURES: SOME EMPIRICAL FINDINGS.
- Published in:
- Marketing Science, 1992, v. 11, n. 4, p. 359, doi. 10.1287/mksc.11.4.359
- By:
- Publication type:
- Article
AN EQUILIBRIUM ANALYSIS OF DEFENSIVE RESPONSE TO ENTRY USING A COUPLED RESPONSE FUNCTION MODEL.
- Published in:
- Marketing Science, 1992, v. 11, n. 4, p. 348, doi. 10.1287/mksc.11.4.348
- By:
- Publication type:
- Article
DEMAND SIGNALLING AND SCREENING IN CHANNELS OF DISTRIBUTION.
- Published in:
- Marketing Science, 1992, v. 11, n. 4, p. 327, doi. 10.1287/mksc.11.4.327
- By:
- Publication type:
- Article