Works matching IS 07322399 AND DT 2010 AND VI 29 AND IP 4
Results: 12
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
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- Marketing Science, 2010, v. 29, n. 4, p. 602, doi. 10.1287/mksc.1090.0552
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- Article
Demand Estimation with Social Interactions and the Implications for Targeted Marketing.
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- Marketing Science, 2010, v. 29, n. 4, p. 585, doi. 10.1287/mksc.1100.0559
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- Article
For a Few Cents More: Why Supersize Unhealthy Food?
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- Marketing Science, 2010, v. 29, n. 4, p. 770, doi. 10.1287/mksc.1100.0558
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- Article
The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation.
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- Marketing Science, 2010, v. 29, n. 4, p. 756, doi. 10.1287/mksc.1090.0555
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- Article
An Empirical Investigation of Private Label Supply by National Label Producers.
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- Marketing Science, 2010, v. 29, n. 4, p. 738, doi. 10.1287/mksc.1090.0554
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- Article
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions.
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- Marketing Science, 2010, v. 29, n. 4, p. 721, doi. 10.1287/mksc.1090.0553
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- Article
Complementarities and the Demand for Home Broadband Internet Services.
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- Marketing Science, 2010, v. 29, n. 4, p. 701, doi. 10.1287/mksc.1090.0551
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- Article
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.
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- Marketing Science, 2010, v. 29, n. 4, p. 690, doi. 10.1287/mksc.1090.0550
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- Article
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
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- Marketing Science, 2010, v. 29, n. 4, p. 671, doi. 10.1287/mksc.1090.0547
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- Article
Limited Memory, Categorization, and Competition.
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- Marketing Science, 2010, v. 29, n. 4, p. 650, doi. 10.1287/mksc.1090.0546
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- Article
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.
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- Marketing Science, 2010, v. 29, n. 4, p. 639, doi. 10.1287/mksc.1090.0544
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- Article
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions.
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- Marketing Science, 2010, v. 29, n. 4, p. 624, doi. 10.1287/mksc.1090.0540
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- Article