Results: 8
Is Persuasive Advertising Always Combative in a Distribution Channel?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1157, doi. 10.1287/mksc.1090.0528
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- Publication type:
- Article
Comparative Advertising and In-Store Displays.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521
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- Publication type:
- Article
Overselling in a Competitive Environment: Boon or Bane?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1129, doi. 10.1287/mksc.1090.0519
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- Publication type:
- Article
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514
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- Publication type:
- Article
Estimating the Value of Brand Alliances in Professional Team Sports.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1095, doi. 10.1287/mksc.1090.0513
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- Publication type:
- Article
Retailers' Multichannel and Price Advertising Strategies.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1080, doi. 10.1287/mksc.1090.0499
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- Publication type:
- Article
Dynamic Customer Management and the Value of One-to-One Marketing.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1063, doi. 10.1287/mksc.1090.0497
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- Publication type:
- Article
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1046, doi. 10.1287/mksc.1090.0494
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- Publication type:
- Article