Works matching IS 07322399 AND DT 2009 AND VI 28 AND IP 6
Results: 8
Is Persuasive Advertising Always Combative in a Distribution Channel?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1157, doi. 10.1287/mksc.1090.0528
- By:
- Publication type:
- Article
Comparative Advertising and In-Store Displays.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521
- By:
- Publication type:
- Article
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514
- By:
- Publication type:
- Article
Overselling in a Competitive Environment: Boon or Bane?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1129, doi. 10.1287/mksc.1090.0519
- By:
- Publication type:
- Article
Estimating the Value of Brand Alliances in Professional Team Sports.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1095, doi. 10.1287/mksc.1090.0513
- By:
- Publication type:
- Article
Retailers' Multichannel and Price Advertising Strategies.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1080, doi. 10.1287/mksc.1090.0499
- By:
- Publication type:
- Article
Dynamic Customer Management and the Value of One-to-One Marketing.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1063, doi. 10.1287/mksc.1090.0497
- By:
- Publication type:
- Article
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters.
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1046, doi. 10.1287/mksc.1090.0494
- By:
- Publication type:
- Article