Works matching Marketing science

Results: 5000

Развитие и достижения на маркетинговата наука в периода 1920-1930 г.

Published in:

Journal Business Directions / Journal Biznes Posoki, 2015, n. 2, p. 9

By:

Катранджиев, Христо

Publication type:

Article

Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.

Published in:

Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639

By:

Lock, Andrew

Publication type:

Article

A Descriptive Analysis of Publications in Marketing Science Over Its History.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957

By:

Murthi, B. P. S.;
Rao, Ram C.;
Ratchford, Brian T.

Publication type:

Article

The business case for better analytics: A retrospective and the future of theory and practice of marketing science.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 295, doi. 10.69554/krck7218

By:

ALCARAZ, RAFAEL

Publication type:

Article

Marketing Science.

Published in:

1967

By:

Longman, Kenneth A.

Publication type:

Editorial

Identifying research topics in marketing science along the past decade: a content analysis.

Published in:

Scientometrics, 2018, v. 117, n. 1, p. 293, doi. 10.1007/s11192-018-2851-2

By:

Barahona, Igor;
Hernández, Daría Micaela;
Pérez-Villarreal, Héctor Hugo;
del Pilar Martínez-Ruíz, María

Publication type:

Article

Introducing A New Section--Marketing Science: Frontiers.

Published in:

Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091

By:

Sudhir, K.

Publication type:

Article

MANAGEMENT SCIENCE AND MARKETING SCIENCE.

Published in:

Management Science, 1964, v. 10, n. 3, p. 557, doi. 10.1287/mnsc.10.3.557

By:

Starr, Martin Kenneth

Publication type:

Article

Consumer Research and Marketing Science.

Published in:

Advances in Consumer Research, 1989, v. 16, n. 1, p. 407

By:

Rossiter, John R.

Publication type:

Article

A Keyword History of Marketing Science.

Published in:

Marketing Science, 2013, v. 32, n. 1, p. 8, doi. 10.1287/mksc.1120.0764

By:

Mela, Carl F.;
Roos, Jason;
Deng, Yiting

Publication type:

Article

The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.

Published in:

Marketing Science, 2012, v. 31, n. 1, p. 1, doi. 10.1287/mksc.1110.0697

By:

Desai, Preyas S.;
Bell, David;
Soberman, David;
Lilien, Gary

Publication type:

Article

It's Never Good-bye to Marketing Science.

Published in:

2010

By:

Bradlow, Eric T.

Publication type:

Editorial

Marketing Inference in the Behavioral Sciences.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 27, doi. 10.2307/1249816

By:

Zaltman, Gerald

Publication type:

Article

MARKETING AS A SCIENCE: AN APPRAISAL.

Published in:

Journal of Marketing, 1952, v. 16, n. 3, p. 286, doi. 10.2307/1247541

By:

Hutchinson, Kenneth D.

Publication type:

Article

CAN MARKETING BE A SCIENCE?

Published in:

Journal of Marketing, 1951, v. 15, n. 3, p. 319, doi. 10.2307/1247368

By:

Bartels, Robert

Publication type:

Article

The Future of Research in Marketing: Marketing Science.

Published in:

1993

By:

Bass, Frank M.

Publication type:

Editorial

The Journal of the Academy of Marketing Science at 50: A historical analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3

By:

Borah, Abhishek;
Bonetti, Francesca;
Calma, Angelito;
Martí-Parreño, José

Publication type:

Article

Editorial-Marketing Science and Big Data.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996

By:

Chintagunta, Pradeep;
Hanssens, Dominique M.;
Hauser, John R.

Publication type:

Article

Marketing Science in Emerging Markets.

Published in:

Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934

By:

Narasimhan, Laxman;
Srinivasan, Kannan;
Sudhir, K.

Publication type:

Article

MARKETING SCIENCE.

Published in:

1967

By:

Longman, Kenneth A.

Publication type:

Editorial

Art or Science?: Fifty Years of Marketing Debate.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 4, p. 243, doi. 10.1080/0267257X.1996.9964413

By:

Brown, Stephen

Publication type:

Article

Marketing Science: A Strategic Review.

Published in:

2013

By:

Chintagunta, Pradeep;
Hanssens, Dominique;
Hauser, John R.;
Raju, Jagmohan Singh;
Srinivasan, Kannan;
Staelin, Richard

Publication type:

Editorial

People of Marketing Science.

Published in:

2012

By:

Desai, Preyas S.

Publication type:

Editorial

Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions.".

Published in:

2009

By:

Tsang, Eric W. K.

Publication type:

Opinion

Marketing Science and the Financial Crisis.

Published in:

2009

By:

Bradlow, Eric T.

Publication type:

Editorial

MANAGEMENT SCIENCE IN INDUSTRIAL MARKETING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 21, doi. 10.2307/1250324

By:

Webster, Frederick E.;
Jr.

Publication type:

Article

Marketing Science in the Age of Aquarius.

Published in:

Journal of Marketing, 1971, v. 35, n. 3, p. 66, doi. 10.2307/1249792

By:

Dawson, Leslie M.

Publication type:

Article

SCIENCE IN MARKETING.

Published in:

1952

By:

Stainton, Robert S.

Publication type:

Letter

THE DEVELOPMENT OF THE SCIENCE OF MARKETING--AN EXPLORATORY SURVEY.

Published in:

Journal of Marketing, 1945, v. 10, n. 1, p. 14, doi. 10.2307/1245330

By:

Converse, Paul D.

Publication type:

Article

Marketing Science in a Changing Environment.

Published in:

1993

By:

Silk, Alvin J.

Publication type:

Editorial

Editorial-Acknowledging 2016 Marketing Science Contributions.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056

By:

Sudhir, K.

Publication type:

Article

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830

By:

Gupta, Sunil;
Hanssens, Dominique;
Hauser, John R.;
Lehmann, Donald;
Schmitt, Bernd

Publication type:

Article

MARKETING SCIENCE.

Published in:

1969

By:

Sommers, Alexis N.;
Longman, Kenneth A.

Publication type:

Editorial

ANÁLISE BIBLIOMÉTRICA DA CONTRIBUIÇÃO DE MARKETING PARA OUTRAS CIÊNCIAS.

Published in:

Revista de Ciências da Administração, 2014, v. 16, n. 40, p. 29, doi. 10.5007/2175-8077.2014v16n40p29

By:

Vargas Rossi, Carlos Alberto;
Venzke Bortoli, Luiza;
Bisognin Castilhos, Rodrigo

Publication type:

Article

HIDDEN RESEARCH SUBJECTS IN MARKETING SCIENCE.

Published in:

Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 56

By:

ŠTRACH, PAVEL

Publication type:

Article

Marketing and Management Science--a marriage on the rocks?

Published in:

California Management Review, 1968, v. 10, n. 4, p. 3, doi. 10.2307/41164126

By:

Cardwell, John J.

Publication type:

Article

Reflections on the art-science debate.

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 31, doi. 10.1362/146934709X414314

By:

Egan, John

Publication type:

Article

Editorial: Fifty Years of Marketing Science.

Published in:

2006

By:

Shugan, Steven M.

Publication type:

Editorial

Tak działa nauka”. Retoryczne aspekty naukowego marketingu.

Published in:

Academic Journal of Modern Philology, 2022, v. 15, p. 257, doi. 10.34616/ajmp.2022.15.20

By:

Pawiński, Paweł

Publication type:

Article

Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective.

Published in:

Scientometrics, 2019, v. 119, n. 2, p. 879, doi. 10.1007/s11192-019-03080-5

By:

Calma, Angelito;
Martí-Parreño, José;
Davies, Martin

Publication type:

Article

Digital Revolution, Marketing, and East Asia Economies.

Published in:

Global Economic Review, 2014, v. 43, n. 1, p. 1, doi. 10.1080/17538963.2014.884044

By:

Moon, Junyean;
Wagner, Udo

Publication type:

Article

A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 26, doi. 10.1287/mksc.1070.0345

By:

Guadagni, Peter M.;
Little, John D. C.

Publication type:

Article

The Editor's Secrets.

Published in:

Marketing Science, 2007, v. 26, n. 5, p. 589, doi. 10.1287/mksc.1070.0309

By:

Shugan, Steven M.

Publication type:

Article

OS PRIMEIROS ESTUDOS EM MARKETING: A INFLUÊNCIA DA FILOSOFIA E DAS CIÊNCIAS NOS PRIMEIROS ESTUDOS EM MARKETING - UMA ANÁLISE DA OBRA MARKETING PROBLEMS DE MELVIN T. COPELAND.

Published in:

REMark: Revista Brasileira de Marketing, 2017, v. 16, n. 4, p. 502, doi. 10.5585/remark.v16i4.3508

By:

Ignácio de Oliveira, Sérgio Luis;
Amaral Moretti, Sérgio Luiz;
Aureliano Silva, Leonardo

Publication type:

Article

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 229, doi. 10.1287/mksc.1120.0756

By:

Lilien, Gary L.;
Roberts, John H.;
Shankar, Venkatesh

Publication type:

Article

Introducing Marketing Science Institute Research Priorities to Marketing Science.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 873, doi. 10.1287/mksc.1120.0747

By:

Desai, Preyas S.

Publication type:

Article

Fermentation, the Answer for Sustainable Cosmetics: Interview with Elena Cañadas, Global Marketing Director at Lubrizol Life Science Beauty.

Published in:: SOFW Journal (German version), 2022, v. 148, n. 11, p. 46
Publication type:: Article

A tribute to forty years of top-level marketing research.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 1, doi. 10.1007/s11747-011-0294-x

By:

Hult, G.;
Ferrell, O.

Publication type:

Article

A Study into the Use of Management Science and Marketing Research Techniques in the Irish Tourism Industry.

Published in:

Journal of Teaching in Travel & Tourism, 2001, v. 1, n. 4, p. 53, doi. 10.1300/J172v01n04_04

By:

Bohan, Peter;
Dillane, Dominic

Publication type:

Article

2024 Marketing Science Service Awards.

Published in:: Marketing Science, 2025, v. 44, n. 2, p. 482, doi. 10.1287/mksc.2025.servawards.v44.n2
Publication type:: Article