Works matching IS 07322399 AND DT 2009 AND VI 28 AND IP 2
Results: 17
Market Research and Innovation Strategy in a Duopoly.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 373, doi. 10.1287/mksc.1080.0409
- By:
- Publication type:
- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
- By:
- Publication type:
- Article
Limited Edition Products: When and When Not to Offer Them.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 336, doi. 10.1287/mksc.1080.0401
- By:
- Publication type:
- Article
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 320, doi. 10.1287/mksc.1080.0400
- By:
- Publication type:
- Article
Strategic Assortment Reduction by a Dominant Retailer.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 309, doi. 10.1287/mksc.1080.0399
- By:
- Publication type:
- Article
Click Fraud.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 293, doi. 10.1287/mksc.1080.0397
- By:
- Publication type:
- Article
Zooming In: Self-Emergence of Movements in New Product Growth.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 274, doi. 10.1287/mksc.1080.0395
- By:
- Publication type:
- Article
Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 264, doi. 10.1287/mksc.1080.0394
- By:
- Publication type:
- Article
Real-Time Evaluation of E-mail Campaign Performance.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 251, doi. 10.1287/mksc.1080.0393
- By:
- Publication type:
- Article
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?".
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 239, doi. 10.1287/mksc.1080.0392
- By:
- Publication type:
- Article
Slippage in Rebate Programs and Present-Biased Preferences.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 229, doi. 10.1287/mksc.1080.0391
- By:
- Publication type:
- Article
Response to Comments on "Website Morphing.".
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 227, doi. 10.1287/mksc.1080.0485
- By:
- Publication type:
- Article
Discussion of the Article "Website Morphing.".
- Published in:
- 2009
- By:
- Publication type:
- Opinion
Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun.
- Published in:
- 2009
- By:
- Publication type:
- Opinion
Discussion of "Website Morphing.".
- Published in:
- 2009
- By:
- Publication type:
- Opinion
Website Morphing.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 202, doi. 10.1287/mksc.1080.0459
- By:
- Publication type:
- Article
Marketing Science and the Financial Crisis.
- Published in:
- 2009
- By:
- Publication type:
- Editorial