Found: 12
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Trading Up: A Strategic Analysis of Reference Group Effects.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 932, doi. 10.1287/mksc.1070.0350
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- Publication type:
- Article
Competitive Brand Salience.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327
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- Publication type:
- Article
Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 903, doi. 10.1287/mksc.1070.0352
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- Publication type:
- Article
Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 886, doi. 10.1287/mksc.1070.0353
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- Publication type:
- Article
Online Auction Demand.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 861, doi. 10.1287/mksc.1070.0351
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- Publication type:
- Article
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 844, doi. 10.1287/mksc.1070.0329
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- Publication type:
- Article
A Bivariate Timing Model of Customer Acquisition and Retention.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 829, doi. 10.1287/mksc.1070.0328
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- Publication type:
- Article
Supermarket Pricing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 811, doi. 10.1287/mksc.1080.0398
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- Publication type:
- Article
Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 796, doi. 10.1287/mksc.1080.0368
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- Publication type:
- Article
A Price Discrimination Model of Trade Promotions.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 779, doi. 10.1287/mksc.1070.0314
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- Publication type:
- Article
Network Formation and the Structure of the Commercial World Wide Web.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 764, doi. 10.1287/mksc.1070.0349
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- Publication type:
- Article
Class Pricing.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 755, doi. 10.1287/mksc.1080.0425
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- Publication type:
- Article