Works matching IS 07322399 AND DT 2006 AND VI 25 AND IP 3
Results: 6
Optimal Data Interval for Estimating Advertising Response.
- Published in:
- Marketing Science, 2006, v. 25, n. 3, p. 217, doi. 10.1287/mksc.1050.0178
- By:
- Publication type:
- Article
Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value.
- Published in:
- Marketing Science, 2006, v. 25, n. 3, p. 260, doi. 10.1287/mksc.1050.0158
- By:
- Publication type:
- Article
On the Profitability of Firms in a Differentiated Industry.
- Published in:
- Marketing Science, 2006, v. 25, n. 3, p. 248, doi. 10.1287/mksc.1060.0193
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- Publication type:
- Article
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries.
- Published in:
- Marketing Science, 2006, v. 25, n. 3, p. 230, doi. 10.1287/mksc.1050.0175
- By:
- Publication type:
- Article
An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising.
- Published in:
- Marketing Science, 2006, v. 25, n. 3, p. 278, doi. 10.1287/mksc.1050.0170
- By:
- Publication type:
- Article
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error.
- Published in:
- 2006
- By:
- Publication type:
- Editorial