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Results on the Standard Error of the Coefficient Alpha Index of Reliability.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 294, doi. 10.1287/mksc.1040.0097
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- Publication type:
- Article
Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 285, doi. 10.1287/mksc.1040.0088
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- Publication type:
- Article
"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 275, doi. 10.1287/mksc.1040.0098
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- Publication type:
- Article
The Effect of Standardized Information on Firm Survival and Marketing Strategies.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 263, doi. 10.1287/mksc.1040.0094
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- Publication type:
- Article
Channel Coordination in the Presence of a Dominant Retailer.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 254, doi. 10.1287/mksc.1040.0081
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- Publication type:
- Article
Customized Advertising via a Common Media Distributor.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 241, doi. 10.1287/mksc.1040.0092
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- Publication type:
- Article
Third-Party Product Review and Firm Marketing Strategy.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 218, doi. 10.1287/mksc.1040.0089
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- Publication type:
- Article
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 206, doi. 10.1287/mksc.1040.0099
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- Publication type:
- Article
Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 194, doi. 10.1287/mksc.1040.0090
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- Publication type:
- Article
Brand Loyalty Programs: Are They Shams?
- Published in:
- 2005
- By:
- Publication type:
- Editorial