Works matching IS 07322399 AND DT 2004 AND VI 23 AND IP 1
Results: 13
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 156
- By:
- Publication type:
- Article
Contingent Pricing to Reduce Price Risks.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 146, doi. 10.1287/mksc.1030.0030
- By:
- Publication type:
- Article
Consumer Learning, Brand Loyalty, and Competition.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 134, doi. 10.1287/mksc.1030.0044
- By:
- Publication type:
- Article
Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 120, doi. 10.1287/mksc.1030.0042
- By:
- Publication type:
- Article
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 109, doi. 10.1287/mksc.1030.0035
- By:
- Publication type:
- Article
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 95, doi. 10.1287/mksc.1030.0022
- By:
- Publication type:
- Article
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 82, doi. 10.1287/mksc.1030.0033
- By:
- Publication type:
- Article
Endogeneity in Marketing Decision Models.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
A Dynamic Changepoint Model for New Product Sales Forecasting.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 50, doi. 10.1287/mksc.1030.0046
- By:
- Publication type:
- Article
An Empirical Analysis of Determinants of Retailer Pricing Strategy.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 28, doi. 10.1287/mksc.1030.0034
- By:
- Publication type:
- Article
Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 21, doi. 10.1287/mksc.1030.0026
- By:
- Publication type:
- Article
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 4, doi. 10.1287/mksc.1030.0040
- By:
- Publication type:
- Article
Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 66, doi. 10.1287/mksc.1030.0041
- By:
- Publication type:
- Article